Brand Management

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing....

What exactly is a ‘Norrin’? A cursory search reveals that it’s a word that means very different things to different...

Let me be blunt: the annual ritual of demanding a marketing plan from the CMO is a boardroom charade masquerading...

For the Catalina Island Conservancy’s Resilience Campaign, the Case for Support needed to fit in donors’ pockets as they toured...

Creating museum and gallery identities must be both a dream brief and an intimidating prospect for brand designers; a poisoned...

How will businesses use AI in the short-term and the long-term? There is a lot of speculation regarding its potential...

Despite the perennially frustrating widespread perception that the definition of branding is a logo (maybe a wordmark, at a push,...

At Amazon, there are no PowerPoints at key meetings. Rather, a well-written and reasoned Word document is distributed and read...

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A remarkable campaign immerses people in it. The strongest differentiators go beyond messaging to create unforgettable experiences, deeply personal interactions,...