Ad Management

CTV, OTT & The Rise of Contextual Advertising Reading Time: 3 minutes Traditional ‘spray-and-pray’ ads? Obsolete. The new rule? Adapt...

Automotive marketing doesn’t have to be a drag. Here are a few tips to ensure your automotive ad strategies are...

Quantum Marketing with Raja Rajamannar is a new Bloomberg Originals series hosted by Mastercard’s Chief Marketing & Communications Officer and...

Kinetiq integrates DAIVID’s AI-powered creative performance metrics into its real-time TV intelligence platform to maximize impact for advertisers Kinetiq, the...

In the age of AI, a new approach to content creation is reshaping how eCommerce brands attract organic traffic: Generative...

Nearly 1 in 4 Gen Z adults in the U.S. identify as LGBTQ. That’s more than double the rate of...

Livestreaming has become an essential tool for businesses, content creators, and individuals to engage with audiences in real-time. With the...

Circles By VDO.AI: A Must-Read Digital Magazine For Marketing Leaders Reading Time: 4 minutes The debut edition of Circles by...

The Idaho Lottery Commission has issued a “Request for Proposal for bids from responsible, responsive, and experienced advertising and marketing...

In today’s fragmented media landscape, marketers are expected to do the impossible: plan campaigns that span multiple channels, deliver consistent...