Ad Management
Win at TikTok Ads in 2025 with Contextual Targeting
TikTok is no longer just a platform for viral dances and trending audio, it’s now a serious force in the...
Vertical Impression Launches Enhanced Attention Measurement
TORONTO – Vertical Impression’s elevator network has always been smart, using advanced analytics to understand what catches a viewer’s eye....
Auxia Raises $23.5M to Redefine Brand Personalization with Agentic AI
VMG Technology Partners led the latest round, with participation from over 50 industry leaders, including Google CMO Lorraine Twohill, Booking.com...
Silverpush Launches Pre-Bid Brand Safety & Contextual CTV Segments
The CTV ad market is booming: global CTV ad spending is estimated to reach $30 billion this year and more...
Maximizing Q1 Ad Revenue: Proven Strategies for a Strong Start of 2025
Maximizing Q1 Ad Revenue: Proven Strategies for a Strong Start of 2025 Reading Time: 4 minutes The start of a...
Digital Publishers Prioritising Business Fundamentals as ESG Efforts Wane, Reveals AOP Survey
Digital Publishers Prioritising Business Fundamentals as ESG Efforts Wane, Reveals AOP Survey Readership growth is the top priority for digital...
What Is Immersive Retail and Why It’s Important
Having and retaining a competitive edge in today’s eCommerce market is more difficult every day. That’s why it’s absolutely vital...
Why Advertisers Are Betting Big on YouTube Connected TV
YouTube has always been a powerhouse for brands looking to connect with audiences. With over 2 billion monthly active users,...
The Evolution of Market Research: From Focus Groups to AI
Market research has long been a cornerstone of effective marketing strategies. Traditionally, methods like focus groups provided valuable consumer insights,...
The Matters of Marketing: Decoding the Forces Redefining Marketing in 2025
The Matters of Marketing: Decoding the Forces Redefining Marketing in 2025 Reading Time: 3 minutes As we step into 2025,...
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