Ad Management

TORONTO – Vertical Impression’s elevator network has always been smart, using advanced analytics to understand what catches a viewer’s eye....

VMG Technology Partners led the latest round, with participation from over 50 industry leaders, including Google CMO Lorraine Twohill, Booking.com...

The CTV ad market is booming: global CTV ad spending is estimated to reach $30 billion this year and more...

Maximizing Q1 Ad Revenue: Proven Strategies for a Strong Start of 2025 Reading Time: 4 minutes The start of a...

Digital Publishers Prioritising Business Fundamentals as ESG Efforts Wane, Reveals AOP Survey Readership growth is the top priority for digital...

Having and retaining a competitive edge in today’s eCommerce market is more difficult every day. That’s why it’s absolutely vital...

YouTube has always been a powerhouse for brands looking to connect with audiences. With over 2 billion monthly active users,...

Market research has long been a cornerstone of effective marketing strategies. Traditionally, methods like focus groups provided valuable consumer insights,...

The Matters of Marketing: Decoding the Forces Redefining Marketing in 2025 Reading Time: 3 minutes As we step into 2025,...

As Pride Month is underway, brands worldwide have been navigating their Pride Month advertising efforts differently this year. Here’s a...