Ad Management

Omnicom and WPP are clearing regulatory hurdles and preparing to merge. Both holding companies are also struggling in today’s tumultuous...

Bringing deep mobile ecosystem expertise, Digital Turbine strengthens the Coalition’s mission to create a fair and open app economy AUSTIN,...

The Trump Administration wants to make a deal with the advertising industry. The deal goes like this: Support our friends...

Three YouTube Advertising Options, Targeted with Behavioral and Retargeting technology. Vici, a MarTech leader in the digital advertising space, introduced...

ANNAPOLIS, Md. — Trilliad, a market-leading Growth Services Provider, is pleased to announce the appointment of Sarah Strassheim as Chief...

New self-optimizing AI system boosts conversion rates, lowers CPA, and makes “clicks” an obsolete metric LOS ANGELES — MGID, the...

DV’s Fraud Lab detected amateur-level fraudster mistakes behind a $2.5M fraud operation targeting CTV and mobile inventory NEW YORK —...

Appointment reflects focus on Prisma innovation and enhancing the value of Innovid and Protected integrations NEW YORK — Mediaocean, the foundational...

Fashion Takes the Lead on CTV with Sky-High Engagement Rates: VDO.AI Report Reading Time: 3 minutes Fashion has always thrived...

LiveRamp enables cost savings and business benefits across media planning, campaign performance, and ROAS by collaborating responsibly with data SAN...