On this second episode of the Beyond B2B Marketing Podcast, I have the good fortune to share a conversation I had with Christiana Marouchos, VP of Marketing at AI-powered marketing platform, StackAdapt*.
Despite being involved in the B2B marketing industry for over 25 years, my focus has been entirely on content, search, influence and social media – not programmatic or display advertising. That’s why I was really looking forward to my interview with Christiana – a long time marketer with deep expertise in something I need to know more about. I have a feeling there are quite a few other B2B marketers that feel the same. Hopefully this interview gives you the same valuable perspective on the intersection of adtech, martech, SEO and AI as I did.
Christiana shares how she scaled her team from 10 to 50 marketers while keeping “bold creativity” at the center of a fast growing company in a very competitive market. Christiana explains how StackAdapt’s AI-native platform fuses adtech and martech to extract the maximum performance from every programmatic dollar. Our conversation also explores why B2B brands should retool their SEO now for Google’s AI Overviews and how original, human-driven content fuels those algorithms.
Christiana closes by urging B2B marketing leaders to pursue “impact efficiency,” blending data discipline with human imagination to drive growth. The being human in the face of AI concept is a persistent theme in our Beyond B2B podcast interviews.
Listen to the full interview with Christiana here:
Watch the full interview here:
If you’d like the TLDR of my interview with Christiana, here’s a quick summary:
How does a fast-growing ad-tech company like StackAdapt expand its global footprint, keep creativity at the core, and stay ahead of constant change in B2B marketing?
Scaling with Purpose
Christiana details how she grew StackAdapt’s marketing team from 10 to 50 in three years by anchoring every hire to clear brand guidelines, authentic storytelling, and a culture of “bold creativity.” That foundation, she says, lets the team innovate at speed without sacrificing quality or performance accountability.
AdTech + MarTech Convergence
A core theme is StackAdapt’s AI-native platform that unites programmatic advertising, owned-media channels, and real-time optimization in a single workspace. By feeding billions of campaign inputs back into the system, the platform continually learns, offering marketers exponential gains in efficiency-an irresistible draw for brands that want to stretch every programmatic dollar without juggling ten different tools.
Creativity as Competitive Edge
In a noisy adtech and B2B marketing landscape, Christiana argues that creativity is no longer optional. Content marketing-and a robust resource hub of blogs, webinars, podcasts, and research-is the fuel that gives StackAdapt’s AI something truly original to work with. Unique angles and forward-looking perspectives are what turn heads and build lasting credibility.
Partnerships that Multiply Impact
The episode also unpacks StackAdapt’s high-visibility sponsorship with LinkedIn Marketing Solutions. By co-creating thought-leadership content rather than simply “showing up” alongside LinkedIn, both brands unlocked a 360-degree win that resonated deeply with B2B marketers and demonstrated the power of strategic partnerships.
SEO for the AI Era
Christiana’s advice on search is blunt: “Don’t wait.” With Google’s AI Overviews already reshaping SERPs, B2B marketers must optimize for summary boxes and multi-modal discovery today. The goal is to be the best answer wherever buyers look-before click-through traffic evaporates.
From Cost Cutting to Impact Efficiency
Addressing the “do-more-with-less” climate, she urges leaders to shift the conversation from budget cuts to impact efficiency. Unifying brand investment with performance marketing-and letting AI handle rapid optimization-delivers higher returns than slashing spend or running siloed campaigns.
Human-Plus-AI Leadership
The discussion closes on personal inspiration. Christiana credits reflective practice, diverse points of view, and visionary founders for keeping her motivated. Her takeaway for peers: blend human creativity with AI-driven rigor, stay relentlessly curious, and you’ll turn market chaos into sustainable B2B growth.
Be sure to watch, listen, like and subscribe to the Beyond B2B Marketing podcast on your favorite podcast platform. You won’t want to miss our next guest. And remember, there’s no better time than now to break free of boring B2B!
*Disclosure: StackAdapt and LinkedIn are clients of TopRank Marketing
About the author
Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he’s worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency’s B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 20 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.
