Best SMS Platform for Your Business

Looking for a messaging platform to suit your business needs? We’ll help you find your best fit by comparing top players in the market. Among others, we’ll analyze key differences, pricing, and scalability while running an extensive feature comparison. 

By the end of this article, you’ll know what makes each stand out and which platform provides the best value for your business type. 

Today’s contenders are Textmagic and Textedly, so let’s see how each helps businesses connect smarter and faster. 

Feature comparison

Both Textedly and Textmagic are known for their SMS marketing capabilities and comprehensive communication feature sets. However, the two differ in a few ways. 

• Textedly is a web-based SMS and MMS marketing platform designed to help businesses of all sizes communicate with their customers through text messaging. It enables users to send bulk messages, manage subscriber lists, and automate campaigns.
• Textmagic is an all-in-one business messaging platform that enables companies to communicate with customers through SMS, MMS, email, WhatsApp, Facebook Messenger, Instagram, live chat, and voice, all from a single dashboard. It supports two-way messaging, contact segmentation, campaign scheduling, and automation. 

We’ve put together the table below to help you explore how Textmagic and Textedly compare in key areas such as messaging channels, automation, compliance, integrations, and ease of use.

Key differences

Now that we’ve explored the areas in which Textedly and Textmagic are alike and the areas in which they differ, let’s look a bit more into some of their key differences. 

1. Messaging & email capabilities

Textmagic offers built-in support for SMS, MMS, WhatsApp, Messenger, Instagram, live chat, and email campaigns, making it a fully native omnichannel platform. Users can manage all communication channels from one interface without third-party tools. 

In contrast, Textedly natively supports only SMS, MMS, and Instagram messaging. Users must set up external integrations to connect with other platforms like WhatsApp or Facebook. Email marketing is not available on Textedly. 

For businesses seeking a centralized system to manage both text and email outreach, Textmagic delivers broader functionality and a smoother, more integrated user experience than Textedly.

2. Security and compliance

Textmagic provides stronger security and compliance standards than Textedly. Both platforms follow TCPA and GDPR regulations, ensuring lawful communication practices and data privacy. However, Textmagic is also SOC 2 compliant, demonstrating our commitment to robust internal controls, data protection, and operational transparency. 

This level of compliance is especially valuable for organizations handling sensitive information or operating in regulated industries. 

Textedly does not currently hold SOC 2 certification, which may be a drawback for enterprise-level businesses or those with strict security requirements. Overall, Textmagic offers greater assurance when it comes to safeguarding customer data.

3. Ease of use & setup

Both Textmagic and Textedly offer user-friendly SMS marketing platforms, but their ease of use differs in key ways. 

Textmagic provides a faster setup with minimal configuration, thanks to its intuitive dashboard, pre-built templates, and plug-and-play automation. Users can quickly send bulk SMS, schedule campaigns, and automate replies without extra setup.

It also offers multi-channel messaging (SMS, Email, WhatsApp, Messenger) and a dedicated mobile app for seamless access across devices.

Textedly requires additional setup steps for certain features, such as contact uploads, keyword-based opt-ins, and integrations with WhatsApp or Shopify, making it slightly less beginner-friendly.

4. Pricing & scalability

Textmagic offers a flexible pay-as-you-go pricing model with no long-term commitments, allowing businesses to only pay for what they use.

Textedly follows a tiered subscription model, requiring businesses to choose from monthly or annual plans with fixed messaging limits. While annual plans offer 20% more texts, businesses may pay for unused messages if they don’t hit their quota.

Textmagic provides greater flexibility, transparency, and cost control, making it a better choice for businesses looking for scalable, contract-free messaging solutions.

Which platform is right for you?

Still not sure which platform fits your needs? This quick checklist will help you decide whether Textedly or Textmagic is the better choice based on your priorities.

Choose Textedly if you:

• Primarily focus on SMS and MMS marketing and don’t require additional communication channels.
• Are running a small business with basic channel outreach needs and minimal compliance demands.
• Prefer a tiered pricing model that focuses exclusively on texting volume in fixed increments. 

Choose Textmagic if you:

• Want an omnichannel platform with built-in SMS, MMS, WhatsApp, Facebook, Instagram, and email capabilities.
• Need to manage all customer communication, including emails, from a single unified dashboard.
• Require advanced compliance features and SOC 2 accreditation for handling sensitive or regulated data.
• Plan to scale your messaging efforts across multiple channels without relying on third-party tools.
• Prefer scalable tools with advanced features like ticketing, automations, and API access for custom workflows.

Your next steps…

Both Textmagic and Textedly offer solid messaging solutions, but your decision should be based on your business needs. How many texts do you need to send monthly? Do you want to include email campaigns in your communication strategy? Do you require pricing flexibility or set pricing? 

If you need an omnichannel messaging solution, AI-powered automation, and a pay-as-you-go model, Textmagic is the best fit.

If you’re focused solely on SMS marketing and prefer subscription-based pricing, Textedly may be the right alternative for you.