Cost Per Engagement (CPE) Advertising Explained
Tristan Dampies 13 February 2026 Here’s a scenario most business owners know too well: you launch a digital ad campaign,...
Intuit is betting its 40 years of small business data can outlast the SaaSpocalypse
Intuit has lost around a third of its market cap since the beginning of the year. It's not alone. Many...
A Coding Guide to Build a Scalable End-to-End Analytics and Machine Learning Pipeline on Millions of Rows Using Vaex
In this tutorial, we design an end-to-end, production-style analytics and modeling pipeline using Vaex to operate efficiently on millions of...
38% of AI Overview Citations Pull From Top 10 Pages
How frequently do pages ranking in the SERPs get cited in AI Overviews?We analyzed 1.9M citations last year in an...
Fixing CX: An Interview with Michael Lowenstein, Founding Principal, The Linkage Group
Michael Lowenstein is a renowned expert on CX and an early pioneer in the development of customer relationship management theory...
Hair Flips and Death to Midlife
The Brief: Hair Flips and Death to Midlife ...
Your Social Data Should Work for You. This Is How We’re Getting There.
Most social media tools — including Buffer, historically — operate on a pretty simple model: you give us your content,...
The Scoop: Anthropic responds to ‘supply chain risk’ decision with calm, reassurance
Plus: Berkshire CEO emphasizes continuity in first letter to shareholders; Houston Chronicle focuses on creator collabs. Anthropic has responded after...
How MAGA and the manosphere are being tested by Trump’s Iran war
About six months ago, I noted an interesting divide among the right-leaning or politics-adjacent podcasters and influencers who helped get...
When performance reporting isn’t proof: why marketing measurement must change
Programmatic advertising has never lacked metrics. What it often lacks is proof. Marketers today can see impressions, clicks, conversions, view-through...
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