Agorapulse and Zapier—The Why

Managing social media accounts can be a challenge. Agorapulse makes doing so a lot easier by streamlining many tasks, but there’s always a level of hassle and tedium that’s hard to overcome. So often, social media posts are designed in one app, approved by management in another, and then posted using a third. And sometimes, questions from customers get stuck in the inbox rather than forwarded to the sales or support teams because your social team is focused on a client deadline.

The good news? Now, there’s a fix. Agorapulse has just launched a Zapier integration. 

You can now connect more than 8,000 apps directly to Agorapulse. If you already manage your social workflows with tools like Slack, Asana, HubSpot, or Trello, your social media team can save countless hours by automating Agorapulse with Zapier. Instead of manually copying and pasting posts between apps, Zapier can do it automatically. Similarly, it can automatically send messages from your customers to the right team.

We’re super excited to see what new ways of working with Zapier unlock for our users.

What Is Zapier?

Zapier is a no-code automation platform that now connects Agorapulse to over 8,000 other apps from ActiveCampaign and Airtable to YouTube and ZenDesk. It works using a simple “if this, then that” workflow called Zaps. 

Each Zap has a trigger (like a new approved post in Asana) and an action (like creating a draft post in Agorapulse). With just a few minutes of setup, a Zap can turn repetitive manual tasks into a seamless automation that saves hours of your teams’ time. 

Zapier also has other advanced features to power your social workflows. You can use flow control, so Zaps only trigger when certain criteria are met. Plus, you can add filters and AI-powered inputs.

What Can You Do With Agorapulse and Zapier?

Agorapulse can be used to either trigger a Zap or as an action when something happens in another app. 

Agorapulse currently has two options as a trigger:

• It can trigger a Zap when you get a new inbox item or when its labels or sentiment analysis is updated. 
• It can trigger a Zap when a post is published (or fails to publish). 

Agorapulse also currently has two options as an action:

• It can create a new post draft when it triggers.
• It can create a new publishing note when it triggers.

Using just these four building blocks, you can automate your social media workflows in incredible ways.

Let’s look at a few ideas.

A Few Ideas for Zaps

This isn’t so much a how-to section as a here’s why section. Think about how Zapier could power up your existing Agorapulse workflows. Take these ideas as inspiration … 

Break the copy-paste cycle

Use Zapier is to import draft posts from other apps

One of the simplest ways to use Zapier is to import draft posts from other apps into Agorapulse ready to post. If you use ClickUp, Asana, or some other tool to plan your social strategy, someone has to manually copy and paste all the relevant content to Agorapulse once it’s been approved. Not only does this take time, but it also adds opportunities for errors. You don’t want to accidentally schedule an important post to go out at the wrong time! 

With a Zap, as soon as a new post is approved in ClickUp, Asana, or whatever tool you are using, Zapier can automatically create a draft in Agorapulse with all the relevant content ready to post on the right social accounts. 

Turn social engagement into lead generation

Connecting Agorapulse to HubSpot with Zapier

Your social inboxes can be packed with promising leads, but unless someone forwards them on to the right team—or they monitor the inboxes themselves—they can get missed. With a simple Zap, you can fix that.

Agorapulse can trigger Zaps when:

• You receive a new message
• Someone comments on a post
• There’s a response to an ad
• Any other kind of engagement in your inbox

This allows you to instantly send relevant information to the right team.

For example, if someone replies to a post about a new feature or product, you can easily add their information directly to a CRM like Microsoft Dynamics 365 or HubSpot so your lead generation or sales team can follow up. They don’t have to wait on your social team to send over a list of contacts or open Agorapulse themselves.

Make support social

Connect Agorapulse and Intercom

Similarly, with the smart use of filters, you can do much the same thing with support requests. Instead of your support team having to monitor your social feeds for questions, Zapier and Agorapulse do it. If someone asks a technical question, complains about a bug, or otherwise needs help with your product, Agorapulse can trigger a Zap to create a ticket in Intercom or ZenDesk so your support team can dive right in. 

Create your own crisis PR response

Connect Agorapulse and WhatsApp

Sometimes, things go wrong.

An update crashes your app. Your website goes down. Some unforeseen disaster leads to a sudden upswing in negative mentions on social media. Instead of sitting back waiting for someone on your social team to notice the furor and escalate it to management, Agorapulse can use Zapier to alert your team through Slack or Microsoft Teams. That way, as soon as any negative mentions of your product or brand appear, they will see them and can respond quickly. The crisis PR Zap can trigger if Agorapulse’s built-in sentiment analysis finds a negative mention, or you can add more filters from Zapier so your team is only alerted for the most urgent problems.

Try Agorapulse and Zapier Today

If you’re reading this, you probably already have an Agorapulse account. If you have the Advanced plan, you can start using the Zapier integration right now. You just need to sign up for a Zapier account and connect Agorapulse. You can start creating basic Zaps with a Zapier free plan and upgrade to a paid plan as you build out your automated Agorapulse workflows.