Streamlining managerial messaging.
Manager comms are essential to establish a productive workplace. But it isn’t always as effective as it could be.
A Workforce Institute at UKG study that shows 74% of employees think better manager comms would improve employee effectiveness.
Managers “really are the people that need to communicate down into the organization, so getting their buy-in and support is critical as you put together your communications strategy,” said Laurie Tortorello, director of people and culture communications at RS Americas, while speaking at Ragan’s Employee Communications Conference.
“Managers struggle to lead when they don’t have critical information,” she said. “They have no way of assuaging fears…they have a hard time reacting and pivoting to a positive message when they’re not aware of what’s happening.”
There is a framework of five tools that can apply to almost any organization to improve manager comms and help create a more efficient environment for employees. They include:
- Strategic toolkits:
- This can include email templates, quick links and social channels essential to the organization’s communications in one location.
- High-tech solutions:
- Using digital platforms to streamline communication and create a suite of communications and tactics. These should improve accessibility, collaboration and efficiency, especially in hybrid work environments.
- Adaptive messaging:
- Tailor your message to your audience. Make sure messages are relevant and engaging.
- Responsive feedback systems:
- Create engagement, build trust and maintain open dialogue. Provide a forum for feedback. Interpersonal communication is especially critical.
- Evaluation metrics:
- Data-driven insights are imperative for shaping how an organization communicates. It’s important for continuous improvement and ideation.
“Enlist your managers to help support your efforts. Smaller comms teams don’t have to do all the work,” Tortorello said. “You want to try to get others to help you and share the load.”
Watch the full presentation below:
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