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Home Google Marketing

The browser you love, reimagined with AI

Josh by Josh
September 19, 2025
in Google Marketing
0
The browser you love, reimagined with AI


Back in 2008, when we launched Chrome, we set out to build a browser that was faster, more secure, stable and open. In doing so, Chrome helped set the standard for speed and safety, kickstarting a new era of web innovation.

Today, we’re taking another critical step in our journey to make the web better by making your browser smarter. This isn’t just about adding new features; it’s about fundamentally changing the nature of browsing, and moving from a passive experience to a more proactive and intelligent one. It’s about creating a browser that goes beyond rendering the web, to one that understands it, helps you be more productive, and keeps you safer online.

In today’s Behind the Browser, we shared our vision for how we’re bringing this to life with AI. We’re building an AI-centric browser that uses context — like the page you’re reading or the tabs you have open — to help you get things done faster, easier, and more safely than ever.

We’re doing this in three new ways.

A new way to get things done with your AI browsing assistant

Imagine you’re a student researching a topic for a paper, and you have dozens of tabs open. Instead of spending hours jumping between sources and trying to connect the dots, your new AI browsing assistant — Gemini in Chrome

— can do it for you. Gemini can answer questions about articles, find references within YouTube videos, and will soon be able to help you find pages you’ve visited so you can pick up exactly where you left off.

Rolling out to Mac and Windows users in the U.S. with their language set to English, Gemini in Chrome can understand the context of what you’re doing across multiple tabs, answer questions and integrate with other popular Google services, like Google Docs and Calendar. And it’ll be available on both Android and iOS soon, letting you ask questions and summarize pages while you’re on the go.

We’re also developing more advanced agentic capabilities for Gemini in Chrome that can perform multi-step tasks for you from start to finish, like ordering groceries. You’ll remain in control as Chrome handles the tedious work, turning 30-minute chores into 3-click user journeys.

More personal and powerful help right from the omnibox

We’re also making the Chrome address bar, which we call the omnibox, even smarter with AI Mode, our most powerful AI search. You can use AI Mode to ask complex, multi-part questions, from the same place you already search and browse the web. You can then dive deeper by asking follow-up questions and exploring relevant web links.

We’re also adding search suggestions in the omnibox that are contextually relevant to the page you’re on. For example, if you’re shopping for a mattress, the omnibox might suggest follow-ups searches like “what’s the warranty policy?” This makes getting information from the Chrome omnibox simpler than ever before, helping you navigate the web with the best of Google AI by your side.

Contextual suggestions are available now in the U.S., and AI Mode in the omnibox will roll out in the U.S. later this month. Both of these features are starting with support for queries in English and will expand to more countries and languages in the weeks ahead.

AI that keeps you safer

None of this matters without safety. We’re continuing to expand the way we use AI to keep you protected: securely filling in login credentials with Chrome autofill, proactively blocking new types of scams, helping you fix security issues like compromised passwords and spammy notifications, and simplifying some privacy decisions like granting sensitive permissions.

And it’s working: Thanks to AI-powered warnings, Chrome users on Android now receive about 3 billion fewer scammy and spammy website notifications a day.

These are just a few of the improvements we announced today.

The browser is no longer just a window to the web; it’s an intelligent partner that learns and adapts to your needs. This next era of Chrome is all about making the web even more helpful, more secure, and more intuitive. On behalf of the team, thanks for joining us on the journey.



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