61% of US adults say the top draw of a personalized shopping experience is a loyalty program that’s tailored to their preferences.
That’s why we’re introducing new loyalty offerings to help retailers retain lasting relationships and showcase their programs on Google.
Retailers can now personalize member-only pricing and shipping benefits across both free and paid listings on Google, driving deeper engagement with their most valuable shoppers. Take Sephora US, which uses personalized annotations to show signed-in shoppers specific discounts based on their loyalty tier, resulting in a 20% increase in click-through rate for personalized ads shown to loyal customers. We’re also launching a loyalty goal in Google Ads, which helps retailers optimize budgets for their highest value shoppers, tailor their bids and drive higher lifetime value.
Loyalty offerings are just one way we’re helping retailers engage with customers throughout their shopping journey. We’ll share more at Think Retail on September 10.
