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Home Channel Marketing

Electronic Specifier Launches New Website

Josh by Josh
August 28, 2025
in Channel Marketing
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Electronic Specifier Launches New Website
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Electronic Specifier has launched its redesigned website, introducing a refreshed look and improved functionality to enhance the user experience. The update brings a modern, streamlined layout with clearer navigation, making it easier for engineers and industry professionals to access the latest news, product launches, technical articles, and podcasts.

Optimised for desktop, tablet, and mobile, the fully responsive design ensures users can conveniently engage with content wherever they’re working. Among the standout improvements are a more powerful search function, topic-based categorisation, and enhanced content recommendations, helping readers quickly locate the information most relevant to their needs.

The Napier team explored the new platform and shared their views:

“The overall layout feels much fresher, more user-friendly, and easier to navigate – whether you’re browsing via the tabs at the top of the page or using the drop-down menu on the top left-hand side.”

Another notable improvement is the ‘About’ tab, which now offers direct access to magazine archives and media kits (available on request), making it easier for users to find valuable resources. The Napier team also commented that the ‘ES Network’ feature, introduced into the navigation, provides quick and helpful links to Electronic Specifier’s other titles, including Procurement Pro and IoT Insider.

Congratulations to Electronic Specifier on the new site; it’s always great to see a publication enhancing and improving user experience.




  • Hannah is Director of Business Development and Marketing at Napier. She has a passion for marketing and sales, and implements activities to drive the growth of Napier.



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