Our #1 tip for marketers creating custom Insight reports
Most of us are not experts in Business Intelligence (BI). If you have access to a BI expert in your workplace, you should take them for a coffee and get to know them.
Since Eloqua first arrived as a software platform in January 1999, they have led the marketing automation market for B2B or high-value marketers. Over that period, Eloqua has developed a deep understanding of the expectations and needs of marketers in relation to reporting.
Our #1 tip for marketers when it comes to reporting is to avoid starting from scratch. Find one of the more than 250 out-of-the-box reports, a report that almost gives you what you need.
Then, save-as that report and begin the process of customising it to reflect your needs. If you access this month’s webinar replay, I’ll walk you through the save-as process and provide some navigational tips to help you get the result you need.
