Tatango’s new Inbox feature allows you to easily see supporters’ replies to your broadcast texts. But more importantly, Inbox allows you to expand relationships with your constituents, increase your donations and ROI from texting and improve the service your organization provides.
We strongly recommend making it a habit to check the Inbox for replies. Hidden in those messages are calls for help, opportunities to raise more money and increase the connection with supporters.
Here are a number of examples of actual replies received by our customers and suggestions for possible responses.
1. Gun Violence Prevention Organization
Why is this Valuable?
This supporter likely wants to use the organization’s services to improve their current program.
Potential Response:
ORG NAME would love to assist your program. Can we call you at this number?
2. Health Related Organization
Why is this Valuable?
This is someone that wants to donate but had a negative experience. A personal outreach would likely result in a donation and increased support.
Potential Response:
Thank you for considering a donation. So sorry to hear that you had an issue. You can visit SAMPLE URL or call us at 1-800-123-4567 if that would be easier. We appreciate your support.
3. Organization Hosting a Fundraising Event
Why is this Valuable?
This donor wants to contribute and potentially captain a walk team.
Potential Response:
So glad you will be walking on Saturday! We’ll have someone from our event registration team reach out to you. Does this number work?
4. Troubled Youth Charity
Why is this Valuable?
Recurring donors are the most valuable supporters for a nonprofit organization. A response here could save this donor from lapsing.
Potential Response:
I am so sorry, NAME. ORGANIZATION truly appreciates your monthly contributions. Can I double-check the address we have on file for you in case we’re sending things to the wrong place? Are you still at 123 Main St.?
5. Health Focused Charity
Why is this Valuable?
This person is sharing a story of how the charity had a real impact on their life. This is a potential success story and maybe even a donation possibility.
Potential Response:
NAME, that is an amazing story and we’re so happy to have been a part of it. What would be the best way to get in touch with you?
6. Organization Hosting a Fundraising Walk
Why is this Valuable?
This subscriber is interested in supporting the organization through a walk. This is a potential donation and perhaps even someone that might be willing to captain a team.
Potential Response:
Yes, NAME! Our walk in Milwaukee is scheduled for August 23rd. We’d love for you to be a team captain. Can we reach out to you at this number to get your team set up?
7. Cancer Research Hospital
Why is this Valuable?
This subscriber is highlighting why many nonprofit organizations exist. There are people behind all of the stories and efforts. This is an opportunity to connect with why nonprofits do what they do.
Potential Response:
Thank you for entrusting DAUGHTER’S NAME to our hospital. We know this is a difficult time. Have you reached out to our Family Services team for assistance?
8. Organization Participating in Major Event
Why is this Valuable?
There is a significant donation available should the organization reach out and respond to this subscriber. The opportunity to build an ongoing relationship with a valuable donor is a response away.
Potential Response:
Thank you so much for your interest, NAME. Can we give you a call at this number to see if we can get you entered and running?
