6 Best Media Monitoring Software (My 2025 Review)

If you’re still relying on Google Alerts, manual searches, or disconnected spreadsheets to monitor your brand, you’re wasting time and risking your reputation.

When your brand is mentioned online, on TV, or across social channels, every minute counts. Miss a key conversation, and you lose ground, whether it’s because a competitor jumped on a trending story faster or a negative narrative started spiraling before you had the chance to respond.

At this stage, you’re not just looking for any media monitoring software; you’re investing in a platform that can scale with your team, deliver accurate, real-time insights, and prove its ROI to leadership.

That’s why I built this list of best media monitoring software for teams ready to stop patching together spreadsheets and Google Alerts. Each of these tools is validated by real G2 user insights, feature depth, and ROI potential, so you can confidently invest in a platform that will help you stay ahead of crises, amplify your wins, and deliver measurable value to your stakeholders.

These platforms enable organizations to track brand mentions, analyze sentiment, and respond promptly to emerging trends across various media channels. 

According to a report by Fortune Business Insights, the global media monitoring tools market was valued at USD 4.63 billion in 2023. It is projected to grow from USD 5.41 billion in 2024 to USD 17.12 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 15.5% during the forecast period. 

This growth shows that more businesses rely on media monitoring tools to manage their online presence, engage with audiences, and make better decisions. As the market expands, choosing the right media monitoring software is key for organizations that want stronger media insights and smarter strategies. 

6 best media monitoring software I recommend

Media monitoring software helps brands track online conversations, news coverage, and social media mentions in one place. It acts as a real-time intelligence hub where PR, comms, and marketing teams can monitor brand visibility, analyze sentiment, and stay ahead of breaking stories.

From my evaluation, the best media monitoring platforms go far beyond simple keyword tracking. They surface meaningful insights, reduce manual research, integrate with your comms and analytics stack, and help teams react faster to trends, crises, and media opportunities.

Callout: Social media monitoring accounted for the largest share of market revenue in 2024, contributing 28% to the overall segment.  

What makes the best media monitoring platform: My criteria

I prioritized the following features when evaluating media monitoring software that helps comms and PR teams stay ahead of the news cycle, cut through the noise, and surface the insights that actually matter.

• Coverage and real-time speed: For me, a media monitoring tool is only as good as its coverage. I prioritized platforms that track global news outlets, blogs, podcasts, broadcasts, and social media. A mention that shows up hours later? That’s a missed opportunity. I looked for tools that deliver alerts as they happen across time zones, languages, and media formats. Tools with deep search capabilities pull up historical coverage, compare spikes over time, and track long-tail brand narratives. 
• Sentiment analysis and contextual insights: Mentions alone aren’t enough. I looked for platforms that offer AI-powered sentiment analysis, topic categorization, and media reach metrics, helping you understand if your coverage is positive, neutral, or negative and whether it’s from a niche blog or a global outlet. Context helps teams prioritize what needs a response and what’s worth celebrating internally.
• Collaboration and alert routing: It’s not enough for me to be notified; I want to route critical alerts to the right stakeholders fast. I looked for platforms that integrate with Slack, Teams, and email, letting me tag team members or build shared dashboards. Whether it’s a crisis mention or a big press win, the right people need to see it without delay.
• Cross-channel media intelligence: A modern PR or comms team isn’t just watching for news articles anymore. I focused on tools that combine traditional media monitoring with social listening, podcast mentions, and broadcast tracking, giving you one unified view instead of piecing together five different platforms.
• Enterprise security and compliance: Especially for publicly traded companies or those in regulated industries, data security can’t be an afterthought. I shortlisted platforms that offer SSO, audit logs, role-based access controls, and compliance certifications like SOC 2 or ISO 27001. When you’re tracking sensitive brand conversations or confidential crisis comms, this matters.

In the end, my criteria came down to: Can this tool help teams spot opportunities, protect brand reputation, and act faster when it counts?

Out of the tools I evaluated, these six stood out for balancing coverage, speed, and actionable insights. If you’re looking to track your brand across channels and cut down the manual noise, these are worth a close look.

The list below contains genuine user reviews from the mobile marketing software category. To be included in this category, a solution must:

• Track various traditional or online media channels
• Allow users to target specific keywords, mentions, or topics, and customize feeds to their liking
• Provide users with relevant updates and alerts based on selected feeds
• Collect and store links to relevant media content for future reference
• Analyze findings with reporting features such as number and frequency of mentions, impact on the company, etc.

*This data was pulled from G2 in 2025. Some reviews may have been edited for clarity.  

1. Meltwater: Best for comprehensive global media monitoring

Meltwater has earned its place as a Leader in G2’s media monitoring category, and after spending time with the platform and reading through dozens of G2 user reviews, it’s easy to see why.

One of Meltwater’s biggest strengths was how seamlessly it pulls together media monitoring, social listening, and PR outreach into a single platform. G2 reviewers repeatedly praised the ease of setting up brand alerts, the depth of global media coverage, and the comprehensive news feeds that surface relevant stories in real time. I also found the AI-powered features, like automated insights and trend detection, surprisingly helpful for uncovering conversations I wouldn’t have found on my own.

Many G2 user insights highlight Meltwater’s intuitive dashboards, robust analytics capabilities, and media list-building tools. 83% of G2 users appreciate the social analytics and found it helpful for reporting on social media posts and campaigns.

Several reviewers specifically mentioned how useful the platform is for pitching journalists, tracking brand sentiment, and streamlining PR correspondence, especially for teams that need to manage multiple campaigns and regions. I personally appreciate how Meltwater consolidates PR workflow tasks, from media list generation to outreach tracking, saving time and reducing tool sprawl.

That said, no tool is perfect. Some G2 customers noted that the user interface, while intuitive in places, can take time to master, especially for first-time users navigating the more advanced filters. A few reviewers mentioned that broadcast media coverage isn’t as extensive as digital media, and that there is a clunky onboarding process. 

Twitter monitoring worked well overall, but a few reviewers noted some limitations in real-time tracking that could be improved for more seamless coverage.

Still, these gaps didn’t outweigh the strengths for me or most G2 reviewers. Meltwater’s core capabilities in real-time monitoring, cross-channel insights, and integrated PR tools make it one of the most complete solutions out there for brands serious about managing their media presence. It’s also highly rated for report exporting, with 80% of users giving it positive feedback, and for monitoring analysis, rated 85% on G2, proving its reliability for tracking media effectiveness and creating shareable insights.

Based on my hands-on experience and backed by insights from G2 user sentiment, it’s clear that Meltwater is a smart investment for teams that want more than just media mentions. It’s for brands ready to turn those mentions into an actionable strategy.

What I dislike about Meltwater:

• I wish the Twitter monitoring were a bit stronger. Some coverage gaps and limitations in real-time tracking stood out to me and other G2 users.
• It took me a little while to learn how to organize my searches and filters efficiently. Many G2 customers said the platform is feature-rich, but the learning curve for some advanced filtering could be improved.

What G2 users dislike about Meltwater:

“I think the UI and UX could use some work. I often find myself clicking between the different menu options because I can’t remember where certain functions are housed. The tagging feature for LinkedIn is also hit and miss, which sometimes prompts me to post natively instead of through the tool.”

– Meltwater Review, Korah R.

2. TVEyes: Best for broadcast, radio, and TV monitoring

A specialized broadcast media monitoring platform, TVEyes helps brands track TV and radio mentions, clip key coverage, and stay informed on public conversations happening across the airwaves. It’s designed for PR teams, media analysts, and communicators who want a streamlined way to search, track, and share broadcast content without the complexity of larger, multi-purpose platforms.

TVEyes is rated 4.2 out of 5 in the media monitoring category. It’s known for its strong customer satisfaction in broadcast, particularly among teams that need fast access to TV coverage. According to G2 user insights, its top-rated features include broadcast search, clip download, and the ability to track mentions across multiple stations. 

What’s clear from G2 reviewers and from my own experience is that TVEyes delivers where it matters most: speed, simplicity, and reliability in broadcast search.

What drew me in first was how user-friendly and immediate it feels.  I didn’t need a lengthy onboarding or hours of training. I could log in, run a keyword search, and pull up relevant TV and radio clips almost instantly. G2 user feedback frequently mention the same thing: a platform that’s approachable and gets the job done. The ability to scrub through a broadcast, jump straight to the moment your brand was mentioned, and download a clean clip for reports is exactly what I needed; TVEyes delivered.

I also really appreciated the breadth of TV coverage. Whether I searched national broadcasters or key regional channels, TVEyes pulled in results that helped me stay informed on how our brand was being covered. 89% of G2 users share my sentiment, praising its reliability in monitoring TV and radio news. 

According to G2 customer reviews, users regularly praise its reach across U.S. markets and its ability to provide searchable transcripts alongside the video footage, which makes reporting faster and more accurate. 87% of G2 users rated TVEyes highly for its local media coverage, while 84% praised its national media monitoring, making it a reliable choice for both regional and broader market tracking.

While TVEyes is great for TV, its radio coverage isn’t as comprehensive. Smaller or niche local stations sometimes slip through the cracks, as noted by G2 reviewers.

Still, that drawback doesn’t outweigh the core strengths. TVEyes is a solid, dependable choice if your brand is active on TV and radio. It’s especially well-suited for PR teams and agencies that want fast, actionable broadcast insights without extensive onboarding or technical ramp-up. To keep tabs on what’s said about your brand on the airwaves, TVEyes gets the job done with clarity and efficiency.

What I dislike about TVEyes:

• While coverage is strong across major broadcasters, a few reviewers mentioned that some smaller radio stations, particularly niche or hyper-local ones, aren’t always included.

What G2 users dislike about TVEyes:

“The most frustrating part of TV Eyes is the search terms and how often they fail to catch the stories that feature your clients, often because the closed captioning used to find your keywords is way off and spelled so differently from the actual term, you would never think to search for it. This makes it a time-intensive and non-intuitive process that can be frustrating.”

– TVEyes Review, Adam S. 

3. Muck Rack: Best for PR outreach and journalist database management

Muck Rack quickly stood out to me as a go-to platform for modern PR teams who want to build better media lists, monitor journalist activity, and track earned media performance. What drew me in is how up-to-date and comprehensive the journalist database is, making it easier to find the right reporters and build meaningful media relationships. 92% of G2 users rated Muck Rack’s media database highly, with many praising how it helps identify media opportunities and potential influencers.

One of its biggest strengths is the media database search. I was able to filter by beat, publication, and location and find accurate contact info without having to dig through outdated spreadsheets. G2 review data frequently mention how well the platform covers the U.S. market, with profiles that are regularly updated and detailed enough to save PR pros hours of manual work. 84% of users also rated its contact and campaign management positively, highlighting how it simplifies outreach efforts and influencer relationships without switching tools.

I also appreciated the real-time media monitoring, which stood out to both me and many G2 customers. I could see which journalists were covering specific topics and adjust my outreach strategy accordingly. It’s a much smarter way to pitch, based on what journalists are actually writing about, not guesswork.

Reporting was also a win for me. Muck Rack automatically tags coverage and transforms it into presentation-ready reports, a feature many reviewers praised for helping them deliver insights to stakeholders on tight deadlines. This has become especially valuable for agency teams and in-house PR leads juggling executive updates across regions.

What’s more, search and filtering tools are frequently praised in G2 insights as intuitive and time-saving. I could narrow down journalists by beat, location, or recent activity and instantly create lists tailored to each campaign, a feature that’s been a game-changer for teams juggling multiple markets or product launches.

That said, some G2 reviewers mentioned that a few profiles are incomplete or slightly outdated, especially outside the U.S. market. While this doesn’t significantly detract from the overall utility, broader and more consistent coverage could improve global user confidence.

I also noticed that the media analysis reports, while useful, could go deeper in terms of insights and customization. Several G2 users mentioned that while the available templates are clean and functional, they currently offer limited flexibility in terms of visual customization. This may be a minor limitation for teams that prioritize brand-specific formatting for leadership decks.

Still, these are minor trade-offs when you consider the time savings, media intelligence, and PR efficiency that Muck Rack delivers. It’s an efficient, well-designed platform that helps communications teams work smarter, not harder. 

What I dislike about Muck Rack:

• I’ve found that the media analysis reports could be more comprehensive. They’re helpful but feel a little basic for advanced reporting needs.
• The presentation templates for media reports are straightforward and functional, but a few reviewers mentioned they would appreciate more design flexibility for highly customized visuals.

What G2 users dislike about Muck Rack:

“Muck Rack either doesn’t have an updated list of contacts on their system, or there just aren’t very many journalists signed up. It seems like each list can pull tens or even hundreds of contacts that don’t necessarily fit well within the search terms. Their “alerts” system is great, but not perfect. I often will search for names and products myself in their system to find media hits instead of them going to my inbox in one alert, like it’s supposed to. And for alerts, it will pull ANYTHING that mentions the word/phrase because you can’t make the terms super specific to categories, which can be frustrating when you get 100s of irrelevant results for one client. Their system isn’t exactly the most user-friendly, and often has issues or runs very slowly. Their customer support team is very responsive, however.“

– Muck Rack Review, Verified User in Public Relations and Communications.

4. Semrush: Best for online brand monitoring and SEO insights

Semrush is an all-in-one digital marketing platform that helps you optimize SEO, track competitors, manage keywords, and monitor content performance. It brings together tools for backlink analysis, domain research, and position tracking to help businesses improve their online visibility and stay ahead in competitive search landscapes.

As one of the category leaders, Semrush consistently scores high in customer satisfaction on G2. It has been praised for its SEO toolkit, competitor analysis features, and keyword research accuracy. 90% of G2 users rated its custom reports highly for helping teams share insights with clients and stakeholders, while 91% highlighted its dashboards for providing quick, clear visualizations of media coverage and analytics.

What impressed me right away was how straightforward it felt to get started, even with such a feature-rich platform. I didn’t need extensive training. Everything from keyword research to site audits was laid out clearly. G2 review data often points out the same thing: despite its depth, Semrush feels approachable for both beginners and advanced users in digital marketing.

The keyword research and position tracking features are my personal favorites. I could instantly see which keywords my site was ranking for, analyze gaps, and even monitor competitor keyword strategies. It’s incredibly useful for planning content that actually drives results. 

The backlink audit tool is another highlight. G2 user insights mention how accurate and detailed the link data is, helping them clean up toxic links and strengthen their site authority.

The competitive research tools deserve a special mention. With just a few clicks, I could see a competitor’s top-performing pages, their ad strategies, and traffic sources. Many G2 customer reviewers credit these insights for shaping their digital campaigns and staying one step ahead.

G2 reviewers sometimes mention that its pricing can feel steep for freelancers or very small teams. Some also note that the backlink database, while robust, may miss a few links in highly niche markets. And while it’s packed with features, it can feel a bit overwhelming at first until you get familiar with its workflows.

Even with those considerations, the platform delivers tremendous value, especially for agencies, e-commerce businesses, SaaS companies, and mid-to-large enterprises that rely heavily on SEO and competitive research. The depth of data, constant updates, and actionable insights more than justify the investment for most marketing-driven organizations. G2 user insights also highlight that its reporting tools save hours of manual work, particularly for agencies managing multiple clients.

Overall, Semrush is a reliable, data-driven platform that brings SEO, competitive intelligence, and digital marketing analytics under one roof. Whether you’re a marketer, agency, or growing business, it gives you the edge you need to improve rankings, track competitors, and make smarter marketing decisions.

What I dislike about Semrush:

• The pricing can feel a bit higher for freelancers or very small businesses, and a few G2 reviewers mentioned it might be less accessible for smaller teams with limited budgets. However, many note that the breadth of features and time saved often offset the cost for growing companies and agencies.
• Some backlink data feels incomplete for niche industries, so I occasionally need to cross-check with other tools. G2 users pointed out occasional gaps in backlink coverage.

What G2 users dislike about Semrush:

“I wish that not every little add-on cost more money. We are a smaller business and could really benefit from access to some of the other tools, but it is hard to justify where it seems like every single add-on costs us more per month.”

– Semrush review, Spencer W.

5. AlphaSense: Best for financial and market intelligence search

AlphaSense is a market intelligence and business insights platform that helps teams find, analyze, and monitor critical information across millions of documents. It combines AI-powered search with premium content sources to dramatically speed up research.

AlphaSense has earned consistently high scores for its performance, search capabilities, and seamless content access. 97% of G2 users rated its file type support highly, noting how easily it handles everything from Google Docs and MS Office files to images and videos. 92% praised its search functionality. 

What truly sets AlphaSense apart is the depth of its research coverage. It goes beyond standard market reports, giving you access to aftermarket research, sell-side analyst reports, regulatory filings, and even curated expert call transcripts. For finance teams, consultants, and market researchers, this means uncovering insights that aren’t available in most public databases, helping you stay a step ahead of competitors.

The platform’s AI tools are another highlight. What used to take hours, like finding niche data buried in regulatory filings or transcripts can now be done in minutes. Several G2 users echoed how its keyword scraping and trend-finding capabilities have drastically reduced time spent on ad-hoc research. Plus, the reporting and auditing feature, rated 90%, makes it convenient to build polished research summaries and share them with stakeholders effortlessly.

AlphaSense also integrates seamlessly with CRMs, ERPs, and other enterprise tools. This ensures that the insights you uncover don’t stay siloed, making it easier to connect research directly to decision-making workflows.

Of course, no platform is without room for improvement. Some users mentioned they would like to see even more niche industry coverage, like proprietary accounting research, but acknowledged that some of this content is often limited by third-party availability. A few reviewers also noted that AI-generated summaries, while helpful, can feel repetitive for highly specialized topics and may require deeper manual review for full context.

Even so, these are minor trade-offs compared to the value it delivers. AlphaSense’s speed, premium data coverage, and workflow integrations make it an indispensable tool for organizations that rely on market intelligence to stay ahead. G2 reviewers frequently highlight how it consolidates complex data, saving both time and effort for decision-makers.

Overall, AlphaSense is a powerful intelligence platform that transforms how you gather and act on market insights. Whether you’re tracking competitors, staying ahead of industry shifts, or informing high-stakes investment decisions, it gives you the clarity and confidence to move faster with data-driven insights.

What I dislike about AlphaSense:

• The content library is extensive for most industries, but a few users mentioned they would like to see even more niche content or specialized white papers for highly specific markets.
• User access management could be more granular for large teams with multiple departments. While functional, some G2 reviewers wanted deeper control over roles and permissions.

What G2 users dislike about AlphaSense:

“I guess it’s the pricing. I don’t have the details, but my organization cut down on Alphasense seats due to exorbitant pricing. Sometimes, you might find it difficult to find the filters section.

AI features can be further improved. For example, when creating AI summaries, it repeatedly refers to only a few sets of reports. Customer support is not as efficient as I might want. It might take days to address your concerns.”

– AlphaSense review, Gaurav A. 

6. YouScan: Best for social media visual listening

YouScan is an AI-powered social media listening and consumer intelligence platform that helps brands monitor online conversations, analyze sentiment, and turn social data into actionable insights.

YouScan consistently earns praise for its accuracy and depth. 95% of G2 users rated its keyword targeting highly, while 94% commended its competitive intelligence. This makes it especially valuable for brands and agencies managing multiple social accounts and campaigns, where speed and precision are critical.

Despite its advanced AI-driven capabilities, it doesn’t feel overwhelming. The clean interface makes setting up listening streams effortless, even for those new to social monitoring. G2 reviewers frequently echo this, noting that intuitive filtering options and automation allow them to focus only on the most relevant mentions instead of sifting through endless noise.

Another standout is the platform’s sentiment analysis, which uses AI to categorize social media mentions with impressive accuracy. This makes it easier to understand audience perception at scale, whether you’re assessing brand health, measuring campaign impact, or spotting potential crises early. The custom feeds and real-time alerts are equally useful, ensuring you’re immediately notified about critical conversations that need attention.

Beyond monitoring your own brand, YouScan also helps you keep a close eye on competitors. With its competitive intelligence tools, you can see how rival brands are performing, track their reputation shifts, and compare share of voice across key topics. For strategic planning, this level of insight is invaluable, something G2 user feedback describe as a must-have for staying one step ahead in competitive markets.

YouScan makes it easy to share what you’ve learned. Customizable reports can be exported into .xls, .csv, or .pdf formats, allowing teams to create polished updates for clients or leadership without spending extra time on formatting. G2 reviewers consistently praise this feature for saving hours of manual work, especially for agencies handling multiple accounts.

That said, it’s not without a few drawbacks. Some G2 reviewers mentioned that certain filters and searches can feel a bit manual, particularly when working with very niche or highly specific queries, but for most mainstream topics, the automation works smoothly. Others noted that the pricing structure can be complex, particularly for midsize businesses trying to scale their social listening efforts. 

A few also observed that visual insights occasionally surface mentions that are less relevant and may need light cleanup, though this typically happens with very broad monitoring streams.

Despite these areas of improvement, YouScan delivers a blend of powerful AI, accurate sentiment analysis. That makes it a top-tier platform for brands serious about social media listening and consumer intelligence.

What I dislike about YouScan:

• YouScan is a powerful platform overall, but some filters and searches still feel a bit manual and could be more automated and G2 users share this sentiment too. 
• The pricing structure can feel a bit complex for midsize companies, as it often depends on the scale of monitoring required. However, many G2 reviewers noted that the value gained from the platform’s advanced features and time savings often offsets the cost. 

What G2 users dislike about YouScan:

“It currently cannot pull data from YouTube Shorts, and an add-on is required to extract comments from TikTok posts. While the Word Cloud feature is quite good, unfortunately, it still includes conjunctions, pronouns, and prepositions in Indonesian.”

– YouScan review, Verified User in Consumer Goods.

 

Best media monitoring software: Frequently asked questions (FAQs)

Got more questions? G2 has the answers!

Q1. What is the best media monitoring solution for large companies?

For large enterprises managing global campaigns, Meltwater is one of the most comprehensive options. It combines media monitoring, social listening, and PR outreach with real-time analytics and extensive global coverage. AlphaSense is another strong choice for large organizations needing premium content libraries, AI-powered insights, and integrations with CRMs and ERPs for complex workflows.

Q2. What is the leading software for media analysis?

If you’re focused on in-depth media analysis, Muck Rack excels in tracking journalist activity, earned coverage, and media impact. Semrush also leads in digital content analysis, competitor tracking, and SEO visibility, making it ideal for brands combining PR with digital marketing insights.

Q3. What is the best-rated platform for social media monitoring?

YouScan is highly rated for social media monitoring, with G2 users praising its keyword targeting, sentiment analysis, and AI-driven insights. It’s designed for agencies and brands that need real-time trend detection and consumer intelligence from social conversations.

Q4. What is the media monitoring service with the best reviews?

Across G2 reviews, Meltwater, TvEyes, and Muck Rack, along with the rest of the tools in this list consistently rank as top-reviewed platforms thanks to their accuracy, ease of use, and strong customer support. Meltwater is particularly praised for global reach, while YouScan stands out for AI-powered insights.

Q5. What are the top media monitoring app recommendations?

The top contenders include Meltwater for cross-channel media coverage, YouScan for social listening, TVEyes for broadcast monitoring, and Muck Rack for journalist tracking and earned media. Each caters to different monitoring needs, enterprise, social, broadcast, or PR.

Q6. What’s the best way to track media mentions?

Using Meltwater or Muck Rack allows you to track mentions across news, online publications, and journalists in real-time, while YouScan specializes in capturing mentions across social platforms with AI-driven sentiment. For broadcast, TVEyes lets you keyword-search TV and radio coverage and instantly clip relevant segments.

Q7. What is the most affordable software for tracking online media?

Pricing info for most of the tools is mainly available upon request. Pricing would depend on various factors and specific requirements. However, Semrush provides robust monitoring and SEO tracking tools with entry-level plans suitable for small teams and agencies.

Q8. What is the best media monitoring tool for small business?

YouScan is ideal for small businesses that need social media monitoring without overwhelming complexity. Semrush works well for small teams focused on SEO and digital content mentions, offering solid reporting and competitor insights at a manageable price.

Q9. Which media monitoring software is easiest to use?

TVEyes is known for its fast setup and intuitive interface, perfect for PR teams needing simple broadcast tracking. YouScan also earns praise for its clean UI, smart filters, and AI-powered feed customization that reduces manual work.

Q10. What are the expert picks for media monitoring software?

Experts recommend Meltwater for large-scale media and PR teams, YouScan for social listening, AlphaSense for market intelligence, and Muck Rack for journalist-focused tracking. These tools cover all major use cases, from reputation management to competitive research.

Q11. Are there other alternatives worth considering?

Yes. While this guide highlights six leading platforms, Brandwatch, Mention, and Awario are also well-known options for social listening, influencer tracking, and digital reputation management.

Monitor what matters

If there’s one takeaway from testing these media monitoring tools, it’s this: choosing software is only half the battle; building the right process around it is what delivers results.

Before you pick a platform, map out your broader brand monitoring strategy. Are you looking to spot a potential PR crisis early? Benchmark your share of voice against competitors? Track influencer engagement across regions?

The best tools will give you the data, but it’s your internal workflows, response playbooks, and reporting habits that turn insights into action. Use this list as your starting point. Compare your team’s challenges with each tool’s strengths. 

Once you’ve mastered monitoring the conversation, the next step is shaping it, and that’s where great public relations software comes in.