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Labor Day weekend is approaching and it’s time to get one last wear out of those white pants and start thinking about Labor Day SMS marketing strategies for your business. Labor Day marks the end of summer and the beginning of many big sales opportunities. Back-to-school, tailgate parties, BBQ’s, family outings, outdoor activities, festive decor, and so much more. Don’t miss the opportunity to take advantage of the upcoming holiday weekend. Here’s how you can make the most out of your Labor Day SMS marketing.
Push Seasonal Inventory
Leverage the season by getting rid of excess inventory. Use Labor day promotions to push summer inventory that you don’t want to store throughout the winter. Feature summer products in your text message links, along with a coupon or discount incentive. To up-sale, also include items for the next season and consider using “pumpkin spice” in the description no matter what it is.
The Local Aspect
Let your subscribers know about local events on Labor Day. Since most people are given only one extra day off, it’s unlikely that they have planned a grand excursion, instead they are looking for local ways to have fun. Promote sidewalk sales, host a Labor Day event, or participate in community events with your Labor Day SMS marketing. This is a great way to create interest and motive for your communication objective.
Build Consumer Relation
The consumer journey starts by attracting the consumer. Then engage, convert, and finally sustain that relationship. Show your consumers your business values and set a tone for your product or services. Run spotlights on your employees that highlight their skills and contributions, or interview workers from the community and tell their stories through your marketing channels. This will increase brand loyalty and also get great press for your Labor Day promotions.
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