Today, it’s not just important to rank on Google—you’ll also need to appear in AI experiences like Gemini, ChatGPT, and Perplexity.
That’s where AI optimization tools come in.
In this guide, we’ll go over the best AI optimization tools on the market.
But first, let’s make sure we’re on the same page.
What Is an AI Optimization Tool?
An AI optimization tool is a piece of software that shows you how large language models (LLMs) like ChatGPT, Gemini, and Perplexity mention your brand in their answers and helps you improve your presence.
One great example is the Semrush Enterprise AIO tool. It tracks your presence across all the major AI platforms.
AI optimization tools query various LLMs with relevant prompts and track the results. You can see whether your brand, product, or service gets mentioned, how it’s described, and in what context.
This gives you an idea about your AI presence so you can take actions to improve.
These tools have become essential because a lot of people are relying on AI to find information online.
ChatGPT reportedly has around 1 billion active users. Google’s AI Overviews now appear in billions of searches each month, making AI-generated results just as important—if not more so—than traditional blue links.
In other words: If your brand isn’t showing up in AI answers, you’re missing out on a huge share of visibility and potential traffic.
Common Terms You’ll See
The goal of AI optimization tools is to help you get better visibility in AI platforms.
The process in which you use these tools is AI optimization—but you’ll see a few other names for it too:
- GEO (generative engine optimization)
- AEO (answer engine optimization)
- LLM optimization
- AI search optimization
They all basically mean the same thing: boosting your brand’s visibility in tools powered by LLMs.
Top AI Optimization Tools for 2025: A Curated List
Below, you’ll find some of the best AI optimization tools on the market.
1. Semrush Enterprise AIO
Semrush Enterprise AIO is a comprehensive AI optimization tool that tracks how your brand appears across major AI platforms like ChatGPT, Google, Perplexity, and Gemini.
Once you set up the tool by adding your domain name and the prompts, the tool queries AI platforms with those specific prompts and analyzes the responses.
Then it generates a comprehensive overview report with several key metrics.
This includes:
- Share of Voice: Measures how well your brand performs in AI responses compared to competitors. A 100% score means you showed up and ranked first in every analyzed prompt.
- Brand Visibility: Shows what percentage of prompts mention your brand at least once, regardless of position. If you have 49.6% visibility, your brand appears in nearly half of all AI responses analyzed.
- Prompt Trend: Tracks whether you’re getting mentioned in more or fewer AI responses over time, showing if your visibility is improving or declining. For instance, +32 means you gained mentions in 32 more prompts during the analyzed period.
- Sentiment: Breaks down mentions into positive, negative, and neutral categories with specific counts
Use the sidebar to navigate to specific reports and explore the data in more detail. Understand how well you’re performing. Then adjust your content strategy to influence your visibility in AI tools.
What I Like
What impressed me most is the competitor data you get in the tool. It shows you exactly which brands dominate the AI landscape in your industry. This is super helpful because you can then visit their websites, study their content strategy, and identify what they’re doing differently to earn visibility.
Limitations
Right now, the tool works only with English-language prompts and results, which may limit its usefulness for brands targeting non-English-speaking markets.
Also, it’s built for enterprise teams, so if you’re a solo marketer, you might find it has more features than you need.
Best For
Marketing teams at large companies who want a comprehensive AI visibility tracking solution.
Pricing
Semrush Enterprise AIO is available through custom pricing, so you’ll need to contact Semrush directly for a quote.
2. Semrush AI Toolkit
The Semrush AI Toolkit gives small to mid-sized businesses a way to track AI visibility without the enterprise complexity.
Once you enter your domain, the tool will automatically start querying AI platforms with industry-relevant questions and analyze how your brand appears in the responses.
After analyzing the AI responses, it collects the findings in four main reports:
These reports include:
- Brand Performance: This is your main dashboard showing overall AI presence with share of voice metrics and competitor comparisons across platforms. This helps you quickly understand whether you’re leading or falling behind in the AI space.
- Visibility report: Tracks how often your brand appears in AI responses and shows which specific queries trigger mentions of your company. Use this to identify which queries you’re already performing well for versus competitors.
- Perception report: Analyzes sentiment around your brand mentions. This reveals whether your brand is being positively portrayed.
- Questions report: Reveals what people are actually asking AI tools about your industry. These real user queries show you exactly what blog posts to create on your site.
Each report also has AI-generated strategic recommendations, so you’re not just getting data—you’re getting specific next steps to improve your AI presence.
What I Like
The interface is clean, which makes it easier to get started. I tested it on a few client accounts and found the weekly summaries actually useful. The strategic recommendations also make sense.
Limitations
It covers fewer AI platforms than the enterprise version, and the reporting isn’t as detailed.
Best for
Small to medium businesses that want AI visibility insights without enterprise complexity.
Pricing
Semrush AI toolkit is an add-on that costs $99 per month on top of your existing Semrush subscription.
3. Rankscale
Rankscale positions itself as a generative engine optimization platform that goes beyond basic AI visibility tracking to offer deep technical insights.
For example, you can see how AI crawlers perceive and understand your website content and what technical issues might be preventing better AI visibility. You can then fix the specific problems the tool has identified.
Here are some of the Rankscale’s main features:
- Performance tracking: Track how often your brand gets mentioned in major AI platforms like ChatGPT, Perplexity, and Google.
- Competitor benchmarking: See how competitors perform in AI answers, comparing their visibility against your brand
- Site auditing: Evaluate how AI crawlers perceive your site. And get an overall score (0-100%) showing how well your site is optimized for AI.
- Citation analysis: See which sources influence the mentions of your brand
- Sentiment monitoring: Track whether AI platforms portray your brand positively, negatively, or neutrally in their responses
What I Like
Rankscale offers a ton of features at a price point that’s accessible for a lot of businesses.
Limitations
The level of detail in the reports is extensive. Depending on your team’s needs, this could either be exactly what you want or way more than necessary.
Best For
Small businesses and solo marketers who want an AI optimization tool but don’t have a large budget to invest.
Pricing
The most basic plan costs $20/month. You can then upgrade to higher tiers as your needs grow.
4. Cloudflare Radar AI Insights
Cloudflare Radar focuses on the technical side of AI optimization.
The tool shows you which AI crawlers are visiting your site, which ones your site’s robots.txt file is restricting, and how crawler activity changes over time.
This information is crucial for technical SEOs who want to ensure their sites are properly accessible to AI systems. You can’t get mentioned in AI responses if the bots can’t crawl your content in the first place.
Here are the key features you get:
- Bot traffic monitoring: Track which AI crawlers are visiting your site and how often
- Robots.txt analysis: Identifies which AI crawlers are being blocked by your robots.txt file
- Historical data tracking: See how the AI bot’s behavior on your site changed over time
- Model Popularity: Discover which AI services are most accessed by users globally, according to Cloudflare data
What I Like
It’s impressive that such detailed AI crawler data is available—for free.
Limitations
It doesn’t tell you anything about how your brand performs in actual AI responses.
You’ll know if ChatGPT’s crawler visited your site, but not whether that translated into mentions in user conversations. You’ll need another tool for that part of the equation.
Best For
Technical SEOs and developers who want to ensure their sites are properly configured for AI crawler access.
Pricing
Cloudflare Radar is completely free to use. No signup required.
5. Profound
Profound takes a comprehensive approach to AI optimization by combining AI visibility tracking with technical analysis.
Like other tools on this list, it lets you monitor your brand’s presence across major AI platforms such as ChatGPT, Perplexity, and Google.
But it goes a step further by providing insights into how AI crawlers interact with your site and if there are any issues that need fixing.
Some other useful features include:
- Conversation Explorer: Shows you topics that people are searching in AI platform along with search volume estimates
- Shopping Tracking: Monitors how your products appear in ChatGPT’s shopping-related results
- Citation Discovery: Reveals which websites AI platforms reference when mentioning your brand
What I Like
The Conversation Explorer feature is unique—it’s the first tool I’ve seen that shows the search volume for topics that people are entering into AI platforms.
Limitations
Profound is built with enterprise-level needs in mind. For smaller businesses, the platform may feel too advanced or feature-heavy.
Best For
Large companies that want to improve their AI visibility and don’t mind paying premium prices for premium features.
Pricing
The Lite plan costs $499 per month. If you want higher usage and to unlock more features, you’ll need to subscribe to the Enterprise plan (custom pricing).
6. HubSpot AI Search Grader
HubSpot’s AI Search Grader is a free tool that grades your brand’s presence in AI search tools. It runs a quick analysis and gives you a score and generates an AI visibility report.
The score is based on two main factors: brand sentiment and share of voice.
Brand sentiment analyzes whether AI platforms talk about your brand positively, negatively, or neutrally. Share of voice measures how often your brand gets mentioned compared to competitors when people ask AI tools about your industry.
The report also reveals what AI tools are actually saying about your brand, highlighting which aspects of your product or service tend to come up again and again.
Here are some of the key features of this tool:
- Free AI visibility assessment
- Basic competitor comparison
- Easy-to-understand scoring system
- Quick setup with minimal information required
What I like
It’s useful as a starting point. The scoring system is easy to understand, and it gives you just enough information to know how your brand is performing in AI search tools overall. But don’t expect deep insights.
Limitations
The analysis can feel very basic if you have high expectations. The report doesn’t tell you which queries are triggering your brand mentions or what sources are affecting your visibility
Also, you can’t track changes over time. After the initial assessment, you’ll quickly outgrow what it offers.
Best for
Small businesses and marketers who want a quick snapshot of their AI visibility without committing to a paid tool.
Good for initial assessments and getting buy-in for AI optimization efforts.
Pricing
HubSpot’s AI Search Grader is a free tool.
7. Surfer’s AI Tracker
Surfer’s AI Tracker is a monitoring tool that tracks how your brand, product, and content appear in ChatGPT and Google’s AI Overviews.
The product is in beta right now, and Surfer plans to add support for other platforms (Perplexity and Google’s AI Mode) in the future.
The tool works by running specific prompts across AI platforms and tracking when your brand gets mentioned. It also reveals which sources the AI is pulling from, giving you insight into what’s influencing your AI presence.
You can also monitor other competitors who are getting mentioned in responses to the same prompts, helping you understand the competitive landscape.
What I Like
The integration with Surfer’s content editor is smart. You can see which of your pages are being picked up in AI responses, then optimize further within Surfer’s editor.
The prompt-level insights show you exactly what questions trigger mentions of your brand, which helps with content planning.
Limitations
It’s still in beta, so expect some bugs and missing features.
The AI tracking feels like an add-on rather than a core product, which shows in the relatively limited functionality compared to dedicated AI optimization tools. For example, Semrush AI Toolkit offers sentiment analysis, which AI Tracker doesn’t.
Best for
Existing Surfer users who want to monitor AI visibility.
Pricing
Available as an add-on to existing Surfer plans. Pricing starts at $95/month on top of your current Surfer subscription.
8. Yext Scout
Yext Scout provides real-time data on your brand’s visibility across platforms like ChatGPT, Gemini, Perplexity, and Grok.
The tool particularly caters to local businesses that want to stay ahead in AI platforms. Scout reveals which of your individual locations are winning in AI responses and which ones are being ignored. This matters because local businesses don’t compete nationally—they compete locally.
The tool also provides specific recommendations—like requesting more reviews or adding more photos to your listings—to help boost visibility.
Key features:
- Location-based AI visibility tracking
- Multi-location management for franchises
- Competitor monitoring capabilities
- Sentiment analysis
What I Like
The local angle is interesting. This is probably the only tool that caters to the needs of the local businesses.
For clients with multiple locations, seeing which ones get mentioned (and which don’t) would be very useful.
Limitations
The focus on local business is great, but it means that other businesses may find this tool doesn’t have everything they are looking for.
Best for
Multi-location businesses and franchises that need to track how their locations appear in AI responses. Particularly useful for businesses where local search matters, such as restaurants, healthcare practices, and retail chains.
Pricing
Custom pricing. Contact Yext for a custom quote based on your monitoring needs.
9. Scrunch
Scrunch is an AI optimization tool that combines AI monitoring with technical website optimization.
The platform tracks how your brand appears across major AI platforms like ChatGPT, Perplexity, and Meta’s AI assistant.
Additionally, it analyzes how AI crawlers interact with your website and whether your technical setup supports content indexing.
For example, it might detect that your robots.txt file is accidentally blocking access to AI crawlers, which might affect your indexing and ultimately your visibility in AI platforms.
Other features include:
- Hallucination detection: Receive alerts when AI platforms provide incorrect information about your brand
- Competitive benchmarking: Compare your AI visibility against other brands in your space
- Citation tracking: Identify which sources influence how your brand is represented
What I Like
The hallucination detection feature is genuinely useful—it flags when AI tools give incorrect information about your brand, which can save you from PR headaches.
The reporting is incredibly detailed, maybe too detailed for some teams. I found myself spending more time analyzing data than acting on it.
Limitations
The tool can seem expensive, especially if you’re a small business.
The learning curve is steep, and you’ll likely need dedicated time to understand all the features.
Best for
Large enterprises that want to track their AI visibility and don’t mind paying premium prices for cutting-edge features.
Pricing
There are four plans: Starter ($300/month), Growth ($500/month), Pro ($1,000 /month), and Enterprise (custom pricing).
How to Choose the Right AI Optimization Platform
Choosing the right AI optimization platform comes down to understanding your specific needs and budget.
Here’s a step-by-step approach:
- Define your budget and team size. Be realistic about your budget. If you’re a solo marketer or small business, the $20-$99/month tools like Rankscale or Semrush AI Toolkit will likely meet your needs. For enterprise teams managing multiple brands or locations, you’ll need something more robust like Semrush Enterprise AIO.
- Decide what you actually need. If you’re just starting out, basic visibility tracking might be enough. But if you’re managing multiple brands, you’ll need enterprise features like separate projects, team collaboration, and the ability to track hundreds of prompts—something Semrush Enterprise AIO can handle effectively.
- Test the top 2-3 options. Get access to the tools that match your needs and budget. See if they have free trials. You can try the product and see it for yourself if you’re getting enough value out of it.
- Make your decision. If a tool provides clear value and fits your budget, go ahead and subscribe
FAQs About AI Optimization Tools for SEO and Enterprise Use
Do I Need AI Optimization if I Already Rank Well in Google?
Yes. High Google rankings don’t guarantee AI visibility. AI engines pull information from multiple sources to create new answers, so you might rank #1 for a keyword but never get mentioned in AI responses. AI visibility is often a separate playing field from traditional SEO.
How Much Do AI Optimization Tools Cost?
Budget tools like Rankscale start at $20/month. Mid-market solutions like Semrush AI Toolkit cost around $99/month. Enterprise solutions cost a lot more and are priced according to your team’s size and usage.
What Is a Trusted LLM Optimization Tool for Improving AI Visibility?
Semrush Enterprise AIO is a trusted LLM optimization tool for improving AI visibility. It tracks brand mentions across ChatGPT, Google’s AI Mode, and Perplexity and provides competitor benchmarking and actionable recommendations to improve your AI search visibility.
What Is the Best Software for Monitoring Brand Mentions in LLMs?
The best software for monitoring brand mentions in LLMs is Semrush Enterprise AIO and similar tools. It automatically runs queries across major AI platforms and tells you how your brand gets mentioned in AI responses.
Which Tools Help Benchmark My AI Visibility Against Competitors?
Semrush Enterprise AIO helps you benchmark your AI visibility against competitors. The tool shows you exactly how much share of voice you have compared to rivals and tracks whether you’re leading or falling behind in your space.
What Are the Best AI Optimization Tools for Enterprise Use?
The best AI optimization tools for enterprise use include Semrush Enterprise AIO, which provides comprehensive AI visibility tracking and competitor benchmarking. Other options include Profound and Scrunch.
