Advantage+ Shopping Timeline – Jon Loomer Digital

When are Advantage+ Shopping Campaigns going away?

You likely know that Advantage+ Sales campaigns are replacing Advantage+ Shopping. Most, if not all, advertisers have already seen this in the native interface. So if you have a rep who is still recommending Advantage+ Shopping, tell them to catch up.

While it appears everyone has this now, it’s not clear when current Advantage+ Shopping Campaigns will stop working, assuming that will happen. A recent announcement for developers may hold some clues…

Developer Timeline

First, Meta recommends creating “regular” campaigns using Advantage+ Audience in the meantime. Transition away from creating Advantage+ Shopping Campaigns (which shouldn’t be possible in most cases now anyway).

Effective this fall, you will no longer be able to create or update Advantage+ Shopping Campaigns on API version 24. Presumably, you are still able to create new Advantage+ Shopping Campaigns using some third-party apps now. But you will soon lose this option, along with the ability to edit them.

And in Q1 2026, there will be a breaking change. You will no longer be able to create or update Advantage+ Shopping Campaigns across all API versions.

Note that this timeline also applies to Advantage+ App Campaigns.

My assumption is that this “breaking” change also means that any active Advantage+ Shopping Campaigns will stop running, though Meta doesn’t state that clearly.

What Does This Mean?

In theory, the loss of Advantage+ Shopping Campaigns doesn’t mean a whole lot. You can replicate much of what you did with Advantage+ Shopping by using an Advantage+ Sales Campaign.

Advantage+ Shopping was mostly about less control and allowing the algorithm to do its thing. But it did have some unique features and benefits. Advertisers had already lost the Existing Customer Budget Cap recently, likely in anticipation of this change. Otherwise, ASC was only a campaign, with no ability to create ad sets. You could provide up to 150 creative combinations, which is well beyond what is recommended for standard campaigns.

If you’re using and relying on Advantage+ Shopping Campaigns now, keep this in mind. Presumably a similar timeline applies to the native interface.