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Home Google Marketing

Google Gemini and Pixel football club partnerships

Josh by Josh
August 17, 2026
in Google Marketing
0
Google Gemini and Pixel football club partnerships


We’re launching new long-term partnerships with five of the world’s most iconic football clubs: Arsenal FC, FC Barcelona, FC Bayern München, Liverpool FC, and Paris Saint-Germain. As their Official Consumer AI and Official Smartphone Partner, Gemini and Pixel are coming together to help put fans right at the heart of the action.

Supercharging match days with Gemini

Football culture is fueled by the stories that define the game, both on and off the pitch. With Gemini as their personal assistant, supporters can dive deeper into match and club insights and stay connected to the moments that matter most.

Whether you’re dissecting a mid-game formation change in the midst of a European club clash or settling a post-match debate with precise head-to-head history, Gemini’s advanced agentic capabilities proactively handle tasks on your behalf and put answers right in your hands, keeping you at the heart of the action.

Bringing you a new angle on the game with Pixel

As the Official Smartphone Partner, Google Pixel is working with club media teams to capture all the raw, unfiltered moments and emotions behind the scenes of the match.

Through our signature “Shot on Pixel” series, club social teams will use Pixel’s camera with our AI tools to share fresh, authentic perspectives. Plus, you can already show your colors by customizing your Pixel 11 device with official club wallpapers.

Raising the visibility of women’s football

A fundamental part of these partnerships is our commitment to help closing the visibility gap in women’s football. Record-breaking crowds are watching women’s tournaments, yet the game still lacks the media coverage and visibility it deserves.

By partnering equally across both men’s and women’s teams, we are putting our technology to work to help change that. Together with the clubs we will capture jaw dropping pitch-side action, produce unforgettable content, and amplify the reach of the women’s game globally – driving the visibility needed to help inspire the next generation of players and fans.

Across our partner clubs

We are incredibly proud to collaborate with Arsenal FC, FC Barcelona, FC Bayern München, Liverpool FC and Paris Saint-Germain – clubs that represent the very best of football heritage and community across Europe’s top leagues. Together, we will deliver exclusive behind-the-scenes content, matchday insights and new AI-powered fan experiences to bring supporters closer to the stories and stats that define their favorite teams.





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