We’re making it easier to manage your brand’s presence across campaigns. YouTube reach and frequency optimization for video campaign groups are now available globally in Google Ads, enabling advertisers to coordinate reach and frequency across multiple video campaigns. This will help you hit optimal frequency targets, with a Google Meridian MMM study showing that an optimal frequency of 2.7 per week leads to a 19% lift in ROI.
Key benefits include:
- Streamlined management: Simplify workflows by setting a single reach or frequency goal across multiple video campaigns, while still maintaining individual campaign settings, including budget and creative.
- Optimized performance: Coordinate delivery across campaigns to increase unique reach and frequency efficiency.
- Unified reporting: Access a unified view of core metrics, such as unique reach and average weekly impressions, across campaign groups to see how your integrated strategy drives results.
We’re bringing these features to Display & Video 360 advertisers soon, enabling coordinated reach and frequency across multiple YouTube line items.
