Ever wondered what a crystal Toblerone might look like? Wonder no more, now you can see it for yourself. Mondelēz International, Inc. has launched the Ultimate Gift by its iconic triangular Toblerone brand – featuring the Toblerone Crystal Bar, an exclusive series crafted by Swarovski.
Swarovski, a brand renowned for creating the world’s finest crystals, brings the wild imagination to life. The campaign created a limited series of hand-crafted crystal replicas of the original Toblerone chocolate bar, marking a new milestone in the chocolate brand’s premium evolution and commitment to innovation.
Toblerone Crystal Bar
As premium chocolate continues to grow faster than many other confectionery segments, the Toblerone Crystal Bar crafted by Swarovski elevates the brand into the realm of luxury collectibles and experiential gifting. It’s a natural extension for a brand long synonymous with travel, quality, and the art of giving.
At the heart of the campaign is the Toblerone Crystal Bar crafted by Swarovski: a rare series of hand-made crystal replicas of the original Toblerone chocolate bar. Each piece is individually numbered, certified, and crafted by Swarovski.
Major International Airports Campaign
From July 1-31, travellers passing through nine major international airports – Athens, Delhi, Doha, Dubai, Frankfurt, Madrid, New York JFK, Singapore, and Zurich will encounter immersive pop-up experiences celebrating both brands. Travelers will also have the opportunity to bid in person on the Toblerone Crystal Bar crafted by Swarovski.
Each auction is linked to the airport’s own established charity partner, and 100% of the winning bids will be donated to the designated charity at each location. The auction is also open globally, ensuring participation is not limited to people traveling.
“Toblerone has always been more than a chocolate bar – it’s an icon, a symbol of travel, and one of the world’s most recognized gifts,” said Iain Livingston, President, Toblerone & World Travel Retail, Mondelēz International. “The Toblerone Crystal Bar crafted by Swarovski is a natural expression of our commitment to premiumization and reflects our dedication to craft and quality, brought to life through Swarovski’s crystal expertise, creating something truly extraordinary while raising funds for brilliant causes around the world.”
Ultimate Gift Box
To extend the experience beyond the campaign, Toblerone is launching a limited-edition Ultimate Gift Box featuring Swarovski crystals, available exclusively at World Travel Retail airport locations worldwide from July to September.
Because when it comes to gifting, why settle for ordinary chocolate when you can add a little sparkle to the mix?
