Look forward to a more agentic Ad Manager
Agentic capabilities are transforming the ad tech industry as we know it, and we’re working with leading publishers and agencies to build for a future where AI will improve the campaign lifecycle, from inventory discoverability to pricing and campaign execution.
Publishers like Yahoo are already integrating Ad Manager into custom agents to streamline their ad operations, from forecasting and line item creation to reporting and campaign optimization. To help make these integrations even easier, we will be releasing new developer tools later this year (REST APIs and an MCP server) to support key trafficking workflows. We’re also developing specialized agents for publishers and agencies — so you can more efficiently discover, negotiate and execute campaigns directly from our platform — and infrastructure that will allow first- and third-party agents to interact at scale. Our goal is to work alongside our partners to build a future where AI helps you manage and grow your advertising business.
