Brand and SEO Sitting on a Tree: K-I-S-S-I-N-G [Mozcon 2025 Speaker Series]

I’m sharing a framework to help you align your brand and SEO, ensuring your presence is consistent and ready for how search works today and where it’s heading.

Here’s what I’ll cover:

How search engines and LLMs interpret brand signals

 I’ll use a TensorFlow visualization to explain how Google and LLMs view your brand. You’ll see what influences those connections and how to ensure your brand gets more mentions and citations.

A checklist to strengthen your brand across the web

I’ll share an audit-friendly list of assets most teams ignore when optimizing for brand SEO. You’ll get an actionable process to reinforce your brand identity across every touchpoint.

How to prepare your brand for emerging search features

 Generative search is changing the rules. I’ll show you how to future-proof your digital strategy for the current changes and what’s coming next.