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We continually evaluate what it truly means for consumer brands to connect with their customers. That North Star always guides our product roadmap, our strategy, and investments. While we enable marketers to engage with their audience, we strive to do the same with ours – MoEngage Academy is one more step in that direction.
Why We Rebuilt the MoEngage Academy
For the last few years, MoEngage customers have used our flagship courses on the Academy to get up to speed on MoEngage features and get certified.
The honest reason to rebuild the Academy is that customers kept showing us it mattered. They were learning, applying it, and asking for more – we did just that.
What the New Academy Looks Like
Designed around modularity and ease of use, the new Academy gives customers a self-serve learning experience that fits into their actual workflow, not one they have to work around.
The new Academy features bite-sized, snackable content organized into structured learning paths. Whether you work in Lifecycle Marketing, Analytics, or CRM, there is specific content tailored to your role.
How the Curriculum Is Built
Our vision is to build a curriculum that connects use cases to product knowledge. Not just how something works, but when and why to use it.
With advanced use cases and concepts, the platform is grounded in practical scenarios across industries and business lines. This includes coverage of our most cutting-edge capabilities, including the latest learning path on MoEngage’s Merlin AI.
Certifications
For those looking to demonstrate their expertise and showcase it to the world, the Academy offers certifications, including the newly launched MoEngage Growth Marketer Certification. It provides credentialing for the product knowledge you have worked hard to master.
What This Means for You
MoEngage’s growth has always been tied closely to listening. Staying close to the problems our customers are actually dealing with, not the ones we assume they have.
If you are a MoEngage customer reading this, I would encourage you to spend some time in the new Academy. We designed it around your needs. Access what you need, when you need it, without waiting for a scheduled session or a support touchpoint.
This is the first version of what the MoEngage Academy will become. Additional learning paths, use cases, and certifications are planned in the weeks and months ahead.
Explore the new Academy at academy.moengage.com
The post The Blueprint for Your Success: A Note on The New MoEngage Academy appeared first on MoEngage.
