Soccer is the most searched sport in the world, and U.S. fans’ passion is reaching new heights. To fuel that excitement, we’re partnering with the U.S. Men’s and Women’s National Teams.
Together, we’ll show fans why Search is the best place to explore every facet of the game, where the deeper you go, the more there is to appreciate. With AI in Search, it’s easier than ever to follow your curiosity and ask Google anything — whether you need a quick match score or want to understand the physics behind a bicycle kick.
The partnership, which kicks off with U.S. Soccer’s 2026 Men’s National Team Roster Reveal event, will also feature a new Search campaign and exclusive social content with U.S. Soccer athletes.
This partnership marks the latest in our support of iconic national teams — including Argentina, Brazil, France, Germany, Iraq and Morocco — as we connect fans everywhere to the beautiful game.
