A few weeks ago, Meta announced AI Connectors. This allows advertisers to connect their Ads Manager to AI tools like Claude and ChatGPT.
But most advertisers don’t understand the exposure this creates.
Business Portfolio Integration
When setting this up, you choose which businesses you want Claude to access.
Either a specific business or all and future businesses. By “business,” this means your business portfolio, which was previously called a business manager.
This includes all of the ad accounts you control under that business.
You cannot choose which ad accounts Claude can access. And that can result in exposure to risk that you or your clients do not want.
What Can You Do?
This feels like a major oversight on Meta’s part, and I’m not sure most advertisers realize that this is the case. Assuming your clients give your business access to their ad accounts to manage, Claude would have access to all of those accounts if you made this connection.
Right now, the only thing you can do is explicitly tell Claude which ad accounts it can touch. But that puts a lot of trust in Claude since there isn’t a setting that controls this.
Meta needs to fix this. Advertisers will surely want to limit which ad accounts AI tools can access, particularly until this technology becomes more mature.
