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This feature changes everything…
The problem is that far too few advertisers use it. And many who do aren’t using it correctly.
What are Audience Segments?
Meta introduced audience segments for manual sales campaigns in the summer of 2024. I credit this feature for completely transforming my understanding of algorithmic targeting.
Advertisers who accurately define their engaged audience and existing customers get incredible insights.
When you run sales campaigns using algorithmic targeting, you can break down results by audience segments. This helps you see how ad spend and conversions are distributed between remarketing and prospecting audiences.
The Impact
Before I had this information, I thought Meta needed me to explicitly target remarketing audiences. But once I used it, I understood how much remarketing happens by default.
The impact of having this information is that it validates a more hands-off approach. You can simplify targeting and ad set creation because you can see that your ads are already reaching these people.
I created a free mini-course to help you get the most out of audience segments. It takes you through how to define them, break down the results, and use that information.
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