The Gemini advantage in Google Marketing Platform: Our best AI for your best ROI
Streaming, scrolling, searching and shopping — the way people consume media has fundamentally reshaped how audiences discover and engage with brands. For marketers, this new reality offers infinite opportunities to connect with customers, but the old tools can’t keep up.
Marketers need an intelligent platform that predicts consumer behaviors and maximizes the value of every touchpoint. This is why we’re bringing the Gemini advantage into Google Marketing Platform. Our best AI for your best ROI.
Predict customer behaviors and meet them everywhere with our unified inventory
By supercharging Display & Video 360 with our latest Gemini models, our Marketplace now proactively curates media packages, delivering value before your ads even go live.
Only Google Marketing Platform has the inventory to connect with customers as they stream, scroll, search and shop, so you can reach them across every touchpoint in their journey.
With our live sports biddable suite of tools, you can connect with fans as they stream the live on their CTV, and re-engage them as they scroll for game highlights on YouTube Shorts. We’re also introducing YouTube Creator Takeovers, YouTube creator partnership boost, and Pause Ads to Display & Video 360, making it easier than ever for your brand to be at the center of attention.
Consumers don’t act in silos, and neither does Google Marketing Platform. By running integrated campaigns across the full customer journey, advertisers can unlock significant incremental value. In fact, advertisers who added an extra Google Marketing Platform product to their mix saw a 76% lift in ROAS.
