Ever wondered why the text asset you meant as a headline is showing as a sitelink? Or why Google introduced a button that lets users hide ads on Search? These are just two examples of Search ads experience updates that aim to deliver value for both users and advertisers.
In our newest episode of Ads Decoded, we’re pulling back the curtain on the design and testing process behind our ad experiences on Search. Host Ginny Marvin, along with Ads UI Product Manager Abby Butler and Search Ads UX Lead Adam Bullock discuss how they achieve that balance, including:
- The specific data points and rigorous vetting process required to move a new format from hypothesis to global rollout.
- Why optimizing for user agency actually builds the long-term trust necessary for better advertiser ROI.
- Why advertisers shouldn’t get hung up on the impressions of a single asset, and focus on asset breadth to meet the specific intent of complex, conversation-driven queries.
![Content planning for social media in 8 steps [2026 guide]](https://mgrowtech.com/wp-content/uploads/2026/04/Content-planning-for-social-media-120x86.png)
