Hardware juggernaut Bunnings retains its coveted position as the most trusted brand in the latest Roy Morgan brand trust rankings.
Aldi and Kmart also retained their positions, in second and third place respectively.
The top 10 was relatively unchanged, apart from Toyota moving up one place to fourth, just ahead of Apple at five.
Coles and Woolworths dropped out of the top 10 trusted brands a year ago and are now among the top five most distrusted brands for the first time.
While consumers are questioning their trust in the big two supermarkets, IGA joins Aldi proving not all supermarkets are on the nose. IGA moves up to 13 on the most trusted ranking.
Of the most distrusted brands, Optus is still top of the unenviable list with Qantas moving up to second place.
The Roy Morgan Risk Monitor surveys approximately 2,000 Australians every month (around 25,000 per year) to measure levels of trust and distrust of around 1,000 brands across 26 industries.
You can read more and download the full report here.
Image; Bunnings
Graphic; Roy Morgan
