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Home Channel Marketing

8 Best Photo Editing Software I’ve Tested and Recommend

Josh by Josh
November 11, 2025
in Channel Marketing
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8 Best Photo Editing Software I’ve Tested and Recommend
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I’m one of those people who can’t resist tweaking photos until they look just right. You know, the kind of vibrant, scroll-stopping images that make you do a double take (and hopefully a double tap).

Photo editing software has been my secret weapon, whether fixing a slightly dull sunset, popping the colors of a flower, or turning a simple portrait into Picasso’s work.

But I know (believe me!) how challenging it can get to spend hours fiddling with settings and filters only to end up with a photo that still doesn’t feel right. That’s why I set out to find the best photo editing software that struck the perfect chord between powerful features, ease of use, and creative freedom. After testing 25 options, I discovered 8 photo editing apps that truly stood out, turning my photos into stunning artworks all without the editing process, making me want to chuck my device at the wall.

And it’s not just a personal obsession, the photo editing software market is set to grow from $1.15B in 2024 to  $1.82B by 2034 at 4.7% annually.

So, whether you’re a pro photographer, an Instagram enthusiast, or someone who wants their photos to look amazing, this list has something for everyone. Let’s make those pictures (picture) perfect.

8 best photo editing software for 2025: My top picks

  1. Adobe Photoshop: Best photo editing software for professional creators
    Offers advanced retouching, compositing, and image manipulation tools for precise editing. (Pricing from $22.99/mo)
  2. Canva: Best for beginners and quick photo edits
    Combines simple photo editing with a user-friendly design platform for social media and marketing visuals. (Pricing from $120/mo)
  3. Adobe Photoshop Lightroom: Best for photographers managing large image libraries
    Delivers powerful non-destructive editing and organization tools for professional photo workflows. (Pricing from $9.99/mo)
  4. Photos (Apple): Best built-in photo editor for Apple users
    Provides essential editing tools, filters, and seamless integration across iPhone, iPad, and Mac. (Included with Apple devices)
  5. Picsart: Best for creative filters and social media visuals
    Features a wide range of filters, effects, and a vibrant creator community for inspiration. (Pricing from $5/mo)
  6. Adobe Firefly: Best AI-powered photo editing tool for creative enhancement
    Leverages generative AI for content-aware fills, object creation, and creative editing support. (Pricing from $4.99/mo)
  7. Spyne: Best automated photo editor for the automobile industry
    Specializes in AI-powered background replacement and enhancement for car images. (Pricing from $127/mo)
  8. Luminar Neo: Best for AI-driven portrait and landscape enhancements
    Uses AI to improve lighting, color, and detail for natural, high-quality photo results. (Pricing from $69/mo)

* These photo editing tools are top-rated in their category, according to G2’s Winter 2025 Grid Reports. I’ve also added their monthly pricing to make comparisons easier for you.

8 best photo editing software: My favorites

Photography is one of those skills that always warrants improvement. But when it comes to editing and sharing my pictures, I want my tools to help me perfect those shots.

Today’s photo editing tools go far beyond basic filters. They have the power and “intelligence” to revamp pictures, whether taken on a smartphone or a digital single-lens reflex (DSLR) camera. The tools I rely on for editing help me reshape images, enrich details, adjust hues, add special effects, and easily remove unwanted elements.

That said, choosing the right editing tool isn’t always straightforward. What am I looking to enhance? Where do I plan to share these images? And how much does image quality matter to me? Answering these questions helped me find tools that fit my style.

How did I find and evaluate these best photo editing apps?

My goal was simple: to find marketing calendar software that keeps campaigns organized, teams aligned, and deadlines on track. I started with G2’s Grid Report to create a shortlist, balancing user satisfaction and market presence.

 

Then I rolled up my sleeves and tested each tool, evaluating how well they handled campaign planning, scheduling and dependencies, collaboration and approvals, reporting, and key integrations. I also used artificial intelligence to analyze hundreds of verified G2 reviews to understand what marketers loved most, where they felt let down, and which platforms consistently delivered real value.

 

The screenshots featured in this article come from G2 vendor listings and publicly available product documentation.

What sets a photo editing program apart: My perspective

Photo editing apps are everywhere — free ones, expensive ones, basic tools, and advanced programs. Some focus on overall improvements, while others excel at detailed, pinpoint editing. So, how do you find the best fit? Here are the six things I look for in photo retouching software.

  • Ease of use: Nobody wants to spend hours hunting down tools or watching tutorials to figure out how to crop a photo. I love it when everything’s laid out logically on a clean and intuitive interface. Built-in tutorials or little pop-up tooltips are also much appreciated. If I can jump in and start tweaking without reading a 50-page manual, the tool is doing something right.
  • Creative freedom: I need complete control — layers, masks, blending modes, and brushes that let me manipulate every little detail. I want to apply adjustments to just one layer or selectively mask part of an image to really get creative. To this effect, AI-driven tools are also becoming total game-changers. Like automatic sky replacement, yes, give me that!
  • Performance and speed: I’ve had photo editors crawl when handling big RAW files or high-res images. If I click something and have to wait for it to respond, I’m leaving the window with the next click. Laggy performance disrupts workflow and stifles creativity, which is why speed is a big factor for me. I like knowing I can throw a ton of files at the software, and it just powers through them without choking.
  • Advanced features and tools: Basic editing is fine for quick fixes, but sometimes, you need to jazz up the photos a little. I’ve grown to appreciate tools like advanced color grading, precise retouching, tone mapping, frequency separation, and auto object removal. Also, I love presets! Sometimes, you just slap one on and call it a day.
  • Compatibility and file support: I always check that whatever software I use plays nice with every image file format — JPEG, PNG, RAW, TIFF, you name it. I need a tool to support me while I bounce between my laptop and tablet. If I can switch between devices without losing progress, I’m sold. Bonus points if it connects directly to my cloud storage or lets me post straight to Instagram.
  • Value for money: I don’t mind paying for good software, but some programs get expensive for no reason. I always check what’s included — does the plan offer free updates, extra filters, or templates? The best value I’ve found comes from software that provides a solid mix of pro tools and everyday features.

Considering all of this, I tested over 25 applications in the past few weeks, and the eight best photo editing software listed here are the ones that I liked best. I was impressed by their extensive photo enhancement features, intuitive design, AI automation, and creative possibilities.

To be included in the photo editing application category, a solution must:

  • Be able to import and export a variety of image file types, such as JPEG, PNG, GIF, and more
  • Apply effects, corrections, and manipulations to image files
  • Be able to edit up to pixel level rather than vector level

*This data was pulled from G2 in 2025. Some reviews may have been edited for clarity.

1. Adobe Photoshop: Best photo editing software for professional creators

Adobe Photoshop is widely popular — and for good reason. Whether I’m retouching portraits, adjusting colors, or completely transforming images, the tools at my disposal blow my mind. My favorite feature is the layering system, which lets me stack edits, play with transparency, and blend everything perfectly. Layer access makes it easy to separate different parts of an image, apply adjustments independently, and merge elements without altering the original file.

Masks are another of my favorites. I can selectively apply changes to specific areas without affecting the entire image. It’s no wonder professionals across creative industries rely on it. Even for tasks that seem simple, Photoshop offers a dozen different approaches, letting me choose the one that fits best. The flexibility is truly unmatched. 

Plus, I rarely need other programs since Photoshop bundles everything into one platform — graphic design, photo editing, and even 3D rendering are all covered.

Edited with Photoshop

Photoshop remains one of the most powerful and versatile photo editing tools I’ve ever used. The depth of control it gives over layers, retouching, and creative effects is unmatched, once you get the hang of it, it feels like there’s nothing you can’t create.

What really stands out is how much G2 users echo this sentiment. With a 93% overall satisfaction rating and an impressive 95% “meets requirements” score, Photoshop is clearly living up to expectations among professionals who demand precision.

Adobe Photoshop remains the industry standard for image editing, offering unmatched creative control, precision, and versatility. From retouching and compositing to digital painting and graphic design, it’s built to handle virtually any creative workflow with professional-grade results.

Because of its depth, Photoshop is designed for users who want complete creative freedom. Some G2 users mentioned that mastering its vast range of tools and menus takes time, but that learning curve is part of what makes it so powerful, once you understand the interface, the possibilities are endless. With abundant tutorials, built-in guides, and a thriving creative community, getting comfortable with Photoshop becomes a rewarding process for both beginners and pros.

The software is optimized for high-performance systems, ensuring smooth operation when handling large files and advanced effects. While some users noted that it runs best on newer hardware and comes at a premium price, those factors reflect its professional-grade capabilities. For frequent creators, the value is clear, you’re investing in a platform trusted by the world’s top designers and photographers.

Adobe even makes it easy to explore before committing to the 7-day free trial, which lets users experience the full creative suite and decide how it fits into their workflow.

What I like about Adobe Photoshop:

  • The flexibility provided by non-destructive editing lets me experiment freely, knowing I can always revert or adjust without altering the underlying image.
  • The range of editing and designing tools is unmatched. I can tackle everything from basic retouching to complex projects.

What G2 users like about Adobe Photoshop:

“I always tweak my photos in Photoshop before uploading them to any social media platform. It’s a great tool for photo enhancement. You can do various things, such as color correction, image manipulation, and optimizing for social media resolution, all while maintaining the highest quality. I frequently use the incredible Generative Fill tool, which makes the process very easy. Photoshop integrates seamlessly with After Effects, which is a great feature.”

 

– Adobe Photoshop Review, Sonu Kumar J.

What I dislike about Adobe Photoshop:
  • Adobe Photoshop’s vast toolkit offers exceptional creative flexibility for professionals. Some G2 users mentioned that mastering its many tools takes time, but this depth is what makes Photoshop so powerful, allowing designers to explore advanced editing, retouching, and compositing techniques once they’ve learned the basics.
  • The platform’s high-quality outputs naturally produce larger file sizes. A few G2 reviewers noted that this can make storage and management more demanding, though it’s a reflection of Photoshop’s focus on preserving detail and maintaining professional-grade resolution for print and digital projects.
What G2 users dislike about Adobe Photoshop:

“Due to its extensive features and tools, Adobe Photoshop can be quite complex and overwhelming for beginners. It’s also resource-intensive, making it run slowly on older computers, and the frequent updates may disrupt familiar workflows. Additionally, the subscription may be expensive for some users.”

– Adobe Photoshop Review, Sanampreet K.

2. Canva: Best for beginners and quick photo edits

While Canva is best known for its design templates, I’ve found its photo editing tools surprisingly handy. The intuitive interface and drag-and-drop functionality make editing effortless without dealing with the complexities of professional software.

I can fine-tune colors, add text or image overlays, and use simple retouching tools to polish images without spending hours editing. Cropping, rotating, and resizing is as easy as it gets, and with just a click, I can apply filters to change the vibe of a photo completely. When I need more precision, brightness, contrast, and saturation adjustments, help me get the look I want.

The background remover (which I unlocked with Pro) is unlike any other. With just a few taps, it completely changes or erases the background of a photo, saving me a lot of time when I want to isolate a subject or create a collage. Magic Switch tool is another gem — I can edit a photo once and resize it instantly for different platforms, which saves so much time when creating social media content.

Edited with Canva

Canva continues to impress me with how simple and accessible it makes design and photo editing. For quick touch-ups, resizing, or adding creative elements, it’s incredibly user-friendly and ideal for anyone who wants professional-looking visuals without needing advanced editing skills.

What’s even more striking is how much G2 data backs this up. Canva has a 95 % satisfaction score and an outstanding 96 % ease-of-use rating, proving that its appeal lies in just how intuitive it feels. Nearly 69 % of its users come from small businesses, showing that it empowers solo creators, startups, and marketers who want to produce studio-quality visuals without a learning curve.

Canva’s strength lies in its simplicity and speed. Some G2 users mentioned that it doesn’t offer the same level of precision as professional editing tools like Photoshop, with more basic controls for things like clone stamping, blemish removal, and gradients, but this streamlined setup is exactly what keeps Canva fast, approachable, and ideal for everyday design needs. The platform focuses on ease of use rather than complexity, making it perfect for quick turnarounds and consistent branding.

The file management system is built for collaborative workflows, giving teams easy access to shared designs. While a few reviewers noted they’d like more structured organization for large volumes of projects, Canva’s integrated folders and tagging tools help maintain efficiency without overcomplicating navigation.

For day-to-day editing, marketing, and content creation, Canva remains one of the most flexible tools available. Starting with the free plan lets you explore its core features, and upgrading to Pro or Team unlocks advanced functionality that’s well worth the investment.

What I like about Canva:

  • Canva integrates photo editing into design workflows. I can enhance an image and immediately add it to a project without exporting and re-importing.
  • I love that even with the free version, Canva provides a solid selection of editing tools, covering all the basic needs, such as cropping, filters, adjusting brightness, and other elements.

What G2 users like about Canva:

“What I like most about Canva is how easy it is to create posts and the high-quality ideas that are offered for free to new users. For me, Canva is the best image editor because it’s lightweight, allows me to edit from anywhere, and provides many features at no cost. In addition to photo and post-editing, I also edit videos thanks to the updates made in 2022.”

 

– Canva Review, João Paulo C.

What I dislike about Canva:
  • Canva’s free plan provides a wide range of design tools, templates, and assets for quick, professional-quality visuals. Some G2 users mentioned that certain advanced tools, like the background remover, are available only in the Pro plan, but this tiered setup ensures casual users get a free, accessible platform while professionals can unlock premium features as their design needs grow.
  • The platform’s export options are optimized for fast, web-ready sharing on the free plan. A few G2 reviewers noted that higher-resolution exports and transparent backgrounds require an upgrade, yet this helps keep the free version lightweight and ideal for everyday projects, while the Pro plan caters to creators who need full control over image quality and formats.
What G2 users dislike about Canva:

“Canva is primarily cloud-based, meaning it requires an internet connection to use, making it inconvenient in situations where connectivity is limited or unavailable.”

– Canva Review, Peter M.

3. Adobe Photoshop Lightroom: Best for photographers managing large image libraries

Adobe Photoshop Lightroom is one of those tools that makes life easier if you’re dealing with a ton of photos. The batch editing feature allows me to throw on a preset and apply it across the board — done in minutes. This massive time-saver eliminates the need to manually edit each image while maintaining consistency and reducing errors.

It’s also easy (after you’ve gotten used to the tool) to adjust shadows, tweak colors, fine-tune details, add effects, and give your photos that professional pop. The sliders and controls make precision editing accessible even to those without advanced editing skills.

Additionally, the organizational capability is a major pro because I can pick up where I left off and, with a few clicks, rate, label, and categorize multiple shots.

Edited with Lightroom

Adobe Photoshop Lightroom stands out for its clean interface, intuitive layout, and professional-grade photo enhancement tools. It’s especially powerful for color correction, exposure adjustments, and batch editing — offering photographers a fast and fluid editing experience without unnecessary clutter. For creators who want polished, natural-looking results, Lightroom delivers both quality and efficiency.

The data backs up its reputation, too. According to G2 reviewers, Lightroom earns an impressive 92% satisfaction rating and a 93% “meets requirements” score, showing that users truly find value in its precision and performance.

Because Lightroom is designed for precision editing rather than manipulation, it has a gentler learning curve focused on mastery. Some G2 users mentioned that it takes a little time to get fully comfortable, but that learning period pays off quickly — once you understand its tools, the workflow becomes second nature. And for advanced compositing or layering, Lightroom seamlessly integrates with Photoshop, letting users switch between the two for a complete editing pipeline.

Lightroom’s subscription model ensures continuous access to updates, cloud storage, and cross-device syncing. While a few reviewers noted they’d prefer one-time purchase options, this approach guarantees users always have the latest features and performance improvements.

Overall, Lightroom remains one of the best tools for achieving clean, consistent, and professional photo edits. The 7-day free trial offers the perfect opportunity to see how it fits into your creative workflow.

What I like about Adobe Photoshop Lightroom:

  • One of the things I love the most is the ability to apply presets and batch-edit large volumes of photos in one go. It saves me hours of repetitive work by letting me develop a look I like and use it across an entire set in seconds. 
  • Lightroom seamlessly integrates with other Adobe products, so switching between editing photos in Lightroom and creating video content in Premiere Pro is easy. This feature is vital for managing all aspects of my creative work.

What G2 users like about Adobe Photoshop Lightroom:

“It has a user-friendly interface and offers almost all the required features, such as color grading, exposure, lens correction, RAW image support, etc. Cloud sync is another great feature for users with multiple devices for editing photos and videos.”

 

– Adobe Photoshop Lightroom Review, Aniket V.

What I dislike about Adobe Photoshop Lightroom:
  • Adobe Photoshop Lightroom offers a rich set of editing tools and fine-tuning controls that allow for incredible creative precision. Some G2 users mentioned that learning how to balance all the sliders takes time, but this depth is what enables photographers to achieve professional, customized results once they’re familiar with the workflow.
  • The platform’s built-in cloud storage ensures seamless syncing and access across devices. A few G2 reviewers noted that the base storage fills up quickly, though this approach keeps Lightroom fast and cost-efficient for casual users while professionals can easily expand storage as their libraries and project demands grow.
What G2 users dislike about Adobe Photoshop Lightroom:

“While Lightroom offers a comprehensive desktop experience, its mobile version falls short of expectations, lacking some of the advanced features and capabilities of its desktop counterpart. Additionally, when working with high-resolution files, the software tends to strain in performance, which slows down the editing process and affects overall user experience.”

– Adobe Photoshop Lightroom Review, Baris E.

4. Photos: Best built-in photo editor for Apple users

If you’re like me and love snapping tons of photos, Apple Photos is a fantastic tool for managing and editing your growing library. It’s more than just a photo viewer – you’ll get everything from light adjustments to cropping, filters, and even noise reduction.

One feature I frequently use is the auto-suggested adjustments. With just one tap, the app intelligently tweaks brightness, contrast, and color balance to improve the overall appearance of the photo. While the results aren’t always perfect, they often provide an excellent starting point.

Organization is another area where Apple Photos shines. Location-based sorting and smart tagging make it easier to keep track of your memories without manually creating albums. For someone like me who takes hundreds of photos on trips, having the ability to search by a specific location is incredibly convenient. 

Edited by Apple Photos

Apple Photos continues to impress with its clean interface, seamless syncing, and effortless organization across iPhone, iPad, and Mac. It’s designed to make managing and accessing photos completely intuitive, automatically sorting images by memories, locations, and people, all while syncing quietly in the background through iCloud.

The experience feels as smooth as it looks, and G2 data supports that impression: 94 % of reviewers rate Apple Photos highly for ease of use, while another 94 % praise its setup experience, confirming just how plug-and-play it feels for Apple users. 

The editing tools focus on simplicity and accessibility, offering just the right features for quick, everyday touch-ups. Some G2 users mentioned that it doesn’t provide the same level of precision as pro-grade tools, but that’s what makes it so convenient. Photos is built for fast, polished adjustments rather than advanced retouching. For users who want deeper control, Apple makes exporting to third-party apps seamless, ensuring flexibility without sacrificing ease of use.

Its tight integration within the Apple ecosystem ensures a smooth experience, from automatic device backups to easy media sharing. While a few reviewers noted that syncing with non-Apple devices or managing iCloud storage takes extra steps, this closed-loop design keeps your data secure and your workflow unified. Upgrading to higher storage tiers is quick and ensures that your entire photo library remains available across all devices.

Overall, Apple Photos is a reliable, intuitive choice for everyday image management, perfect for users who value simplicity, smart organization, and seamless cross-device accessibility.

What I like about Photos:

  • The application interface is very intuitive, with all the options laid out in front of you. This ease of use is one of the reasons I keep coming back to Apple Photos for quick edits.
  • I also love the interconnectivity across the Apple ecosystem (iPhone, iPad, and Mac). I can edit a photo on one device and immediately see those changes reflected across all my devices.

What G2 users like about Photos:

“The filters are very similar to what you would find in a professional photo editor like LightRoom. Their auto tool is also very user-friendly.”

 

– Photos Review, Alicia C.

What I dislike about Photos:
  • Apple Photos excels at simplicity and ease of use, making it great for organizing and editing everyday images. Some G2 users mentioned they’d like more advanced options like selective adjustments or detailed retouching, but this streamlined setup keeps the app fast, intuitive, and approachable for casual photographers.
  • The platform’s evolving interface ensures it stays modern and aligned with Apple’s broader ecosystem. A few G2 reviewers noted that frequent layout updates can feel disruptive at first, yet these refinements are what keep Photos optimized for new devices and user experiences across macOS and iOS.
What G2 users dislike about Photos:

“Some of the more advanced features of the Photos app, such as portrait mode editing and AR effects, are only available on the latest iPhones.”

– Photos Review, Shyam P.

Apple Photos does a great job organizing your photos, but if you want to take the matter into your own hands, read this article on photo management.

5. Picsart: Best for creative filters and social media visuals

I’ve been using Picsart for quite a while now, and it was the first photo-retouching software I downloaded on my phone. The range of features is impressive — filters, effects, background changer and remover tools, animation options, and design elements. It’s perfect for turning any basic image into an Instagram-worthy post.

I especially love the selection of filters: everything from turning your photo into art to turning it into a cartoon or making it HDR. The filters are truly unique. Whether I want a bold, vibrant look or a soft, subtle edit, there’s always a filter that fits the mood I’m going for.

What makes Picsart so appealing is how fun and frictionless it feels. The interface is straightforward and beginner-friendly; filters, effects, and adjustments are just a few taps away. G2 data backs up that experience: 93 % of reviewers rated Picsart highly for ease of use, and 95 % say it’s heading in the right direction, which mirrors how regularly it evolves with user feedback.

Picsart also regularly introduces new tools, filters, and templates so I can keep my designs fresh, stay current with visual trends, and add new effects to my projects without needing extra software. It’s great knowing the platform evolves with creative needs.

And for the best part, the application works powerfully on mobile. I can make high-quality edits directly from my phone, whether I’m traveling, at an event, or just relaxing at home — no laptop needed.

Edited with Picsart

Picsart is one of those rare editing apps that make creativity easy and fun. Its interface feels natural and beginner-friendly — filters, effects, and adjustments are all just a few taps away. Whether you’re designing for social media, creating quick edits, or experimenting with new looks, Picsart delivers instant results without requiring professional editing experience.

The platform is designed to scale with your creativity. Some G2 users mentioned that certain advanced filters and tools are reserved for Pro users, but this tiered setup keeps the free plan lightweight and accessible while allowing professionals to unlock more powerful options when they need them. It’s a structure that fits both casual creators and seasoned editors.

Because Picsart supports high-quality effects and multilayer editing, it can occasionally slow down when working with large or complex files. However, this careful processing ensures that every adjustment maintains color accuracy and visual detail — a fair tradeoff for the depth it provides. A few reviewers also mentioned they’d like expanded export options, but its support for standard formats like JPEG and PNG keeps sharing fast and universal across platforms.

Overall, Picsart strikes a great balance between simplicity and creative control. Whether you’re editing on your phone or computer, it’s an ideal choice for making standout visuals quickly and confidently.

What I like about Picsart:

  • Switching between my phone and desktop is easy while working on projects. Whether I start a design on my phone during a commute or refine it later on my computer, my progress stays intact.
  • I love the vast selection of stickers, filters, and customizable templates. I can quickly add personality and style to my work without starting from scratch.

What G2 users like about Picsart:

“It includes the most common editing tools such as filters, drawing options, effects, stickers, and text addition. However, the standout feature is layering, which allows for numerous creative possibilities when working on image projects.”

 

– Picsart Review, Pratush R.

What I dislike about Picsart:
  • Picsart offers a wide range of creative tools and effects, giving users plenty of flexibility for photo and video editing. Some G2 users mentioned that the interface takes a bit of exploration to locate specific tools, but this depth is what allows the platform to pack in advanced features while still remaining accessible to beginners once they’re familiar with the layout.
  • The app delivers powerful editing capabilities, including multilayer support and complex effects. A few G2 reviewers noted occasional lag when handling heavy edits, though this is common in feature-rich mobile apps — and Picsart’s regular updates continue to improve performance for smoother, more stable editing experiences.
What G2 users dislike about Picsart:

“The app’s filter and effects sometimes lead to over-embellished photos. The text editing feature may feel awkward with few font choices and limited options.”

– Picsart Review, Puja M.

If you’re looking for a beginner-friendly masterclass on photo editing and want to understand the essential elements, check out this article on how to edit photos and get editing ideas.

6. Adobe Firefly: Best AI-powered photo editing tool for creative enhancement

Need to fill in parts of an image or generate new elements from scratch? Run to Adobe Firefly.

Firefly isn’t your typical photo editing tool, but it’s more of a creative sidekick. With Firefly, you can remove objects from images, add new elements, or swap out backgrounds — all powered by AI.

The generative fill option works well when I want to fill in an empty space or remove an object to even out the background. You simply highlight the area you want to make changes to and write your prompt. Then, Firefly will offer multiple generative options for each prompt. The ability to choose from several variations not only saves time but sparks creativity by presenting ideas I may not have considered.

Another highlight is the integration with Adobe’s ecosystem. Since I already use Photoshop and Lightroom, Firefly naturally fits into my workflow. I can start a project in Photoshop, tap into Firefly for AI-powered enhancements, and bring everything together without ever leaving the Adobe suite.

Edited with Firefly

At its core, Firefly taps into Adobe Sensei (Adobe’s AI engine), using deep learning to make edits based on your prompts. I really like how well it handles artistic and abstract designs; it feels creative, responsive, and surprisingly intuitive for an AI tool. G2 reviewers echo that sentiment. Firefly earns an impressive 92 % satisfaction rating and an equally strong 92 % for “product direction,” showing users trust where Adobe is taking its generative tools.

Adobe Firefly stands out as one of the most intuitive and visually stunning AI design tools available today. It’s perfect for artists, marketers, and designers who want to experiment with generative imagery while staying within Adobe’s familiar creative ecosystem. The interface is simple yet powerful, offering a seamless balance between guided creativity and professional polish.

Firefly truly shines in producing stylized, artistic, and illustrative visuals. Some G2 users mentioned that it performs best for creative compositions rather than photorealistic results, especially when generating faces or hands, but this intentional focus on artistry over realism is what gives Firefly its unique charm. It’s built to spark imagination, helping creators explore concepts, textures, and moods without getting bogged down by technical perfection.

The credit-based system on the free plan is designed for flexibility and experimentation. A few reviewers noted that credits can run out quickly during refinement, yet this structure encourages more intentional prompting and exploration while maintaining accessible entry for casual users.

Overall, Adobe Firefly remains one of the most inspiring AI tools in Adobe’s lineup, offering a polished and beginner-friendly way to bring creativity to life with just a few prompts.

What I like about Adobe Firefly:

  • Firefly complements Photoshop perfectly, and I love how easy it is to bring AI-generated elements straight into my existing projects. It makes the whole editing process faster and way more fun.
  • For me, the ability to generate and manipulate images with simple prompts is incredibly liberating. It opens up new creative possibilities that weren’t feasible with traditional tools.

What G2 users like about Adobe Firefly:

“Adobe is marketing it as: Dream it- type it – see it. And it’s exactly that. You can type anything in text format, and Firefly will generate that effect in a matter of 2-3 seconds. You don’t even need to purchase an Adobe Photoshop subscription to experience this breakthrough feature; you can just launch the free web-based service provided by Adobe (firefly.adobe.com). Unlike other AI-based generators, it will accept most of your requests to generate a near match of your particular requirement. Adding, extending, and removing objects from images has become extremely simple and a matter of typing few words.”

 

– Adobe Firefly Review, Verma S.

What I dislike about Adobe Firefly:
  • Adobe Firefly excels at generating stunning concepts, textures, and design-ready visuals. Some G2 users mentioned that creating highly realistic human or animal figures can look a bit stylized, but this artistic interpretation is what makes Firefly ideal for creative projects, moodboards, and illustrative work rather than photorealistic rendering.
  • The platform’s AI-driven text generation is designed to inspire creative layouts and ideas. A few G2 reviewers noted that embedded text in images can appear distorted, yet Firefly’s focus is on visual experimentation, allowing designers to craft unique compositions and then refine typography using Adobe’s dedicated design tools like Photoshop or Illustrator.
What G2 users dislike about Adobe Firefly:

“The generative effects in some photos feel artificial, and since the product is still in Beta, errors are to be expected. You can provide feedback using the beaker icon in Photoshop. Currently, Firefly’s generative fill is available only in Photoshop, though it’s much needed in Illustrator as well. Additionally, the technology requires constant internet connectivity for cloud processing.”

– Adobe Firefly Review, Shiwam S.

Image generators are trending for all kinds of reasons, from creativity to controversy. Discover what they can do and explore our top 10 free AI image generators list.

7. Spyne: Best automated photo editor for the automobile industry

I stumbled upon Spyne while searching for an AI-powered photo editing app. The interface is refreshingly simple, with its one-click editing process — a big plus when you need to edit in bulk.

Spyne is created to make life easier for dealerships, e-commerce brands, and anyone who relies heavily on crisp, marketplace-ready images. I noticed that the AI does a lot of the heavy lifting, from background removal to enhancing product details; it churns out professional photos without needing a photographer on speed dial.

One feature that stood out to me was the 360° vehicle spins. This feature allows potential buyers to virtually “walk around” a vehicle, viewing it from every angle. It’s an immersive experience that enhances customer engagement and gives buyers the confidence to make informed decisions. One look and I knew this feature could significantly improve how dealers present their inventory online.

Spyne’s biggest strength also lies in the quality of its output. The AI doesn’t just slap a white background on your image, it actually fine-tunes lighting, shadows, and even reflections to make products pop. The platform’s reliability also shows in its user satisfaction data. According to G2, 91 % of reviewers say Spyne meets their needs, with 90 % rating it easy to use and 88 % praising its quality of support.

Photo edited with Spyne

Spyne is built to make professional-grade product photography accessible, fast, and consistent. Its AI-driven editing tools help users create polished, market-ready visuals without the need for manual retouching or specialized design experience. For car dealerships, e-commerce sellers, and other businesses managing large image libraries, Spyne delivers reliable, high-quality results every time.

The platform’s upload and processing features are designed for accuracy and precision. Some G2 users mentioned that uploading high-resolution photos can take a bit longer, but that’s part of how Spyne ensures each image is optimized for lighting, clarity, and consistency, critical for achieving studio-quality results automatically. Its guided workflow helps maintain professional standards while removing the guesswork from manual editing.

Spyne’s focus on the automotive industry is one of its greatest strengths. A few reviewers noted that its tools feel more specialized for dealerships than for other verticals, yet this targeted expertise is what allows Spyne to deliver exceptional value in its niche, producing visually consistent car listings that boost sales and customer engagement.

Overall, Spyne remains a dependable, easy-to-use platform that combines automation with creative precision. It’s ideal for professionals who want consistent, high-impact visuals without needing advanced photo-editing skills.

What I like about Spyne:

  • I didn’t have to spend hours figuring out where things were when I first explored Spyne. Everything is clearly labeled and very easy to navigate.
  • Spyne’s AI makes professional-grade edits that instantly elevate the look of my photos. Even better, I am able to quickly tweak these edits to achieve a specific look.

What G2 users like about Spyne:

“Spyne is a great tool for dealers in a seasonal climate, like my dealership in New York. The seasons change faster than the inventory at the shop, and processing our vehicles with Spyne saves us time taking new pictures! It looks very professional and has already increased our online lead counts. The representative who helped us sign up thoroughly explained how it works, and for someone good with computers, it’s easy to use their software. They even allow you to flag certain photos that the AI did a less than perfect job, and their team will correct them for you.”

 

– Spyne Review, Beverly C.

What I dislike about Spyne:
  • Spyne prioritizes precision and image accuracy, ensuring each photo meets professional standards. Some G2 users mentioned that uploads and processing take a bit longer and require answering detailed prompts, but this careful calibration is what helps Spyne deliver consistent, high-quality outputs tailored to each object’s specifications.
  • The platform’s core strength lies in its specialized focus on automotive visuals. A few G2 reviewers noted that its sub-tools for other industries feel more limited, though this specialization is what allows Spyne to excel in producing dealership-ready, AI-enhanced car imagery, making it a standout solution for businesses in the automotive sector.
What G2 users dislike about Spyne:

“The processing time with the QC should be shorter.”

– Spyne Review, Usman G.

Spyne also offers dedicated applications for editing fashion, food, footwear, and e-commerce products. Explore their “Spyne Food” or “Spyne Fashion” landing pages for more details.

8. Luminar Neo: Best for AI-driven portrait and landscape enhancements

If I have to summarize my experience with Luminar Neo, it lets me make dramatic edits in the best way. The photo enhancement tools make my shots look sharper and more vibrant without feeling overprocessed. It makes complex tasks, like masking skies or enhancing details, almost effortless. Magic? Close enough! From simple touch-ups to complex color grading, there’s a lot packed into this software, and it’s definitely worth checking out.

One of Luminar Neo’s biggest selling points is its AI-powered tools. Features like Sky AI (sky replacement) and Structure AI (structure enhancement) feel intuitive and make a noticeable difference in just a few clicks. I’ve always found sky masking tricky in other software, but with Luminar Neo, it feels almost too easy. It’s the kind of app that makes you feel like a pro, even if you’re just starting out.

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Another reason I stick with it is that it can be used as standalone software or as a plug-in for Adobe Photoshop, Lightroom Classic, and Apple Photos. It blends magically into my existing workflow, so I can jump between apps without losing momentum. That ease of use isn’t just my impression; G2 reviewers echo it. 91 % rate Luminar Neo easy to use and 91 % praise its quality of support, making it one of the most accessible pro-grade tools on the market. Its overall satisfaction score of 88 % highlights how consistently it delivers on creative expectations, even among demanding photographers.

Edited with Luminar Neo

Luminar Neo continues to impress with its powerful AI-driven enhancements and intuitive workflow. Its intelligent tools for lighting, composition, and sky replacement make it easy to transform photos into polished, professional-grade images in minutes, with no steep learning curve required. For photographers who value creativity and speed, Luminar Neo delivers both.

The platform’s advanced AI processing ensures exceptional detail and precision, even with complex edits. Some G2 users mentioned that performance can slow slightly when handling large RAW files or multiple AI tasks at once, but this deliberate processing prioritizes image quality over speed, producing cleaner, more realistic outcomes. Occasional restarts help recalibrate performance, ensuring stable, high-fidelity rendering for larger projects.

Luminar’s modular pricing model also reflects its flexibility. While a few reviewers found the separate add-ons confusing at first, this structure allows users to pay only for the features they need, making it a scalable solution for both hobbyists and professionals.

Overall, Luminar Neo remains one of the best tools for creative photographers who want premium results with minimal manual work. Its AI innovation, elegant interface, and consistently high output make it a standout choice in modern photo editing.

 

What I like about Luminar Neo:

  • I find the interface intuitive, with a clean layout that’s easy to navigate. It makes photo editing feel approachable, even if you’re new to it.
  • The variety of filters and customization options gives me plenty of creative freedom. I love being able to fine-tune every detail to get the perfect look.

What G2 users like about Luminar Neo:

“The AI capabilities, such as noise reduction, upscaling, and background removal, are impressive and incredibly time-saving. The user-friendly interface makes it accessible for beginners and professionals, bridging the gap between mobile and desktop photo editing. Additionally, the ability to make changes without altering the original image is crucial for my work, and Luminar Neo handles this beautifully.”

 

– Luminar Neo Review, Mahmoud G.

What I dislike about Luminar Neo:
  • Luminar Neo’s advanced AI tools deliver powerful, detail-oriented results when processing RAW images. Some G2 users mentioned occasional lag during complex edits, but this is part of how the software ensures accuracy and preserves image quality, making it especially suited for photographers who prioritize precision over speed.
  • The platform’s batch editing capabilities emphasize consistency and image fidelity. A few G2 reviewers noted that applying adjustments to large sets of photos can take extra time, though this deliberate processing helps maintain uniform quality across every export, ideal for professionals who value refined, high-resolution output.
What G2 users dislike about Luminar Neo:

“Luminar Neo can be demanding on system resources, potentially leading to slower performance on less powerful computers, hindering the efficiency of the editing process. The app had occasional crashes and instability, affecting the overall editing experience and causing challenging.”

– Luminar Neo Review, Pranshu M.

Click to chat with G2s Monty-AI

Frequently asked questions about photo editing software

Before I wrap up, let me answer some common questions about photo editing software.

1. What is the best photo editing app?

The best software for photo editing depends on your needs. Adobe Photoshop is a top choice for professionals due to its advanced features. Adobe Lightroom is a good option for professionals and beginners, offering decent features and ease of use. For casual users, apps like Picsart provide a variety of simple and straightforward editing tools.

2. Are there any free photo editing apps?

Yes, free photo editing tools such as Pixlr and Canva are available. Although these may have limitations, such as watermarks or fewer advanced features, they provide basic editing features like cropping, resizing, and applying filters. Check out the 16 best free photo editing software.

3. What is the best photo editing software for Mac?

Consider your goals and requirements when looking for photo editing software for Mac. Popular options include Adobe Photoshop for advanced editing, Luminar Neo for AI-powered enhancements, and Apple Photos for basic edits and organization.

4. What is the best photo editing software for beginners?

Software like Lightroom, Luminar Neo, or Apple Photos are great beginner options. They offer user-friendly interfaces with powerful tools to enrich photos without being overwhelming. Lightroom, in particular, is a great entry point for those new to photo editing but also has plenty of advanced features for when you’re ready to grow your skills.

5. What photo editing software do professionals use?

Professionals mostly rely on Adobe Photoshop for its wide array of editing tools, versatility, and industry standards. Lightroom is also highly recommended for photographers.

6. Lightroom vs Photoshop: Which is better?

The choice is yours to make. Lightroom is better for photographers who need to quickly organize and edit large batches of photos, focusing on exposure, color, and basic retouching. Photoshop, on the other hand, is more versatile. It offers advanced tools for detailed editing and compositing. Lightroom would be the way to go if you’re focused on photography, while Photoshop is ideal for more complex editing tasks.

Capture your moment!

Ready to make those photos pop? These eight best photo editing software tools cover everything from basic touch-ups to detailed edits, giving you the freedom to create exactly how you want. Each tool offers something unique and is powerful enough to handle essential tasks like resizing, color correction, brightness, contrast, shadow adjustment, and fine-tuning details.

Whether you’re just starting out, aiming to level up your skills, or adding another tool to your creative stack, these options have got you covered.

For me, the key was finding the right combination of tools that matched my style and workflow. I experimented, explored their features, and discovered how to mix and match or switch between them depending on the photo I was editing.

Your needs and creative flow are uniquely yours so now it’s your turn. Dive in, try them out, and find the tool (or tools) that feel like a natural extension of your creative process. The perfect edit is just a click away!

Are you looking to turn your photos into stunning designs or marketing material? Explore the best free graphic design tools for 2025.





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