Google Cloud works with Fox Sports and MLB to create AI technology

It’s helping even seasoned pros get a new handle on the game, like Alex Rodriguez, the celebrated Yankees third baseman turned FOX Sports baseball analyst. “It helps us spot the big stories — like who’s heating up, who’s struggling and which performances are shaping this postseason,” Rodriguez said in an interview.

AI isn’t just making the play-by-play better, either. It’s also become key to making the broadcast itself more reliable.

Major League Baseball is responsible for delivering video and data feeds to broadcast partners like FOX Sports, its own MLB Network, streaming platforms, overseas and native-language networks and others. It’s a massive feat of coordination involving dozens of cameras, thousands of feet of cable, broadcast trucks, cloud-based and on-site servers and large teams of engineers.

To make sure fans don’t miss a single pitch, MLB implemented its Connectivity Agent, nicknamed Connie, earlier this season.

Connie is an agentic solution, built with Google Cloud services, that proactively monitors the MLB connectivity and network feed, which are central to capturing and tracking the game on the field and delivering it to fans. Connie now helps detect anomalies in the feeds and independently take action, helping prevent issues before they occur.

With the benefit of agentic AI, Connie allows the technology team at MLB to automate its observability, detection, incident creation, triage and resolution for any ballpark connectivity issues. This significantly improves reaction time and helps engineers stay focused on more strategic activities.

From telling more engaging stories to making sure the game stays on the air, AI is changing the way we watch sports — making every moment more fun and reliable for fans.

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