Thinking of starting an employee advocacy program? Smart move. You could gain hundreds of influencers who are motivated to extend your brand’s social reach.
The question is, how will you manage it? In this guide, I’ve reviewed eight popular options and organized them for the types of teams they’d work best for.
Key takeaways
- Employee advocacy tools make it easy for employees to share pre-approved content on social media.
- The right employee advocacy tool depends on team size, goals, and budget, but ease of use matters for every business.
- Platforms like Hootsuite Amplify work best for large teams because they combine advocacy, collaboration, and social media management in one place.
What are the best employee advocacy tools for large teams?
The best employee advocacy tools for large teams are platforms that support approvals, analytics, and easy sharing at scale. Here are our top picks:
1. Hootsuite Amplify
Employee advocacy is all about collaboration, and Hootsuite Amplify is the best at making it easy to collaborate with your entire team.
Amplify also has built-in approval processes and controls, which makes it easy for everyone to follow your social media guidelines. And since it’s part of Hootsuite social media management platform, you can boost and track all of your social engagement in one place.
Who is this for?
- Large businesses looking for a way to make employee advocacy easy, fun, and trackable.
- Teams that want to seamlessly fold an employee advocacy strategy into their larger social marketing plan.
Pricing: Amplify is included for Hootsuite Enterprise (custom pricing) customers.
SMM star rating: (5/5)
Key features:
- Slack and Microsoft Teams integrations: An employee advocacy program only works if it’s easy for people to do it. These integrations streamline the process, empowering employees to share content without leaving the platforms they use every day.
- Amplify Leaderboard: The Leaderboard lets you gamify employee advocacy. You get to see your own shares, reach, and clicks. Then, you can also see a list of those metrics for other advocacy members.
- AI content writer: Hootsuite’s AI content writer can quickly spin up post captions for advocacy content. You can also use it to repurpose top-performing social posts (e.g., case studies or company news) into something a team member can click and share — which saves a ton of time.
- A cohesive part of social media management: Amplify is part of Hootsuite, so managing employee advocacy feels like a natural extension of social media management. You don’t have to use multiple tools, and you can get your advocacy metrics in the same place as your other social analytics. Plus, the Amplify mobile app lets users share on the go.
What’s lacking/missing?
- It would be cool if you could set separate goals for individual users. Maybe newbies could have a lower “ramp-up” target for social sharing. Or, an executive could have more goals that encourage them to leverage their personal brand.
Customer review:
Source: G2
2. DSMN8
DSMN8 is one of the most full-featured, stand-alone employee advocacy platforms. It has just about everything you could ask for when you’re managing a huge group of advocates — especially if they work in different geos and job functions.
Source: DSMN8
Who is this for?
- Enterprise businesses with a large advocacy team (and budget).
Pricing: Starting at $850/mo for the Start-up plan.
SMM star rating: (4.5/5)
Key features:
- User segmentation: This tool lets you segment your advocates by geography and role so each gets relevant content for their employee networks.
- Content choices: You can create a variety of post captions, link titles, and preview images so your users can mix and match in their posts. That lets your team share unique content with just a few clicks that still honors the message.
- ROI tracking: There’s always a need to prove business results with an advocacy program, and DSMN8’s ROI tracking helps a lot here. It tells you the cost per click and earned media value for the attention your network’s posts get.
What’s lacking/missing?
- The price puts DSMN8 out of reach for many businesses that don’t have huge advocacy programs.
- Advocates can piece together unique posts to share on their personal social media accounts, but they can’t customize them beyond that very much.
Customer review:
Source: G2
3. Sprinklr
Sprinklr is a marketing and customer success management platform with basic employee advocacy features baked in.
While it doesn’t have some of the bells and whistles of other options on this list, it could be a good choice for brands that want fewer point solutions and the ability to incorporate advocacy into their CS and social management efforts.
Source: Sprinklr
Who is this for?
- Businesses that want to simplify their tech stack by incorporating basic employee advocacy tools along with their CS management platform.
Pricing: Sprinklr doesn’t share pricing on its website, but a comparable plan to Hootsuite starts at $249 per month.
SMM star rating: (3.5/5)
Key features:
- Simplified approval workflow: Sprinklr’s content and advocate approval screens are simple and intuitive. You don’t have to hunt to see where you are in the content approval process, who’s involved, and what needs to happen next. You can even set up notifications to track how things are progressing.
- Awards and badges: Sprinklr takes gamification one step further by awarding coins and badges for things like posts, likes, and comments.
- Salesforce integration: Sprinklr connects with Salesforce, which means you can synchronize the data from both platforms for a more unified view of customer management and your employee advocacy program.
What’s lacking/missing?
- Overall, Sprinklr is one of the more complex platforms on this list, so expect a learning curve once you get started.
Customer review:
Source: G2
4. Haiilo
Haiilo is an employee engagement platform that operates like an internal social media app. Employees can share, like, and comment on each other’s posts, and even join themed groups —it’s like Facebook for your business.
It also works for sharing content on external social media platforms, turning internal ideas into thought leadership content.
Who’s this for?
- Because Haiilo relies on an active community of employees to generate content, it’s best for large companies with big teams.
- Businesses that need an employee engagement tool and also want to launch an organized employee advocacy program.
Pricing: Haiilo pricing is based on custom quotes, so you’ll need to contact their sales team for a demo first.
SMM star rating: (4/5)
Key features:
- Intranet to external sharing ease: I’ve worked with several company communication platforms, but the social media-like interface on Haiilo is so much more engaging than most. For advocacy, it feels so natural to turn posts from internal thought leaders into one that employees can quickly share. I love that workflow.
- Peer-to-peer content ideation: The toughest part of social media marketing is constantly coming up with new ideas. The peer-to-peer nature of Haiilo means employees are always germinating the seeds of the next viral thought leadership LinkedIn post.
What’s lacking/missing?
- Haiilo gets nearly flawless marks as an internal communication tool, but compared to more comprehensive advocacy tools, it’s missing some features like AI post creation and ROI tracking.
Customer review:
Source: G2
5. Sociabble
Sociabble is an internal communications platform that has employee advocacy features added in.
The platform emphasizes employee-generated content (like UGC, but for employees) and social selling. Plus, the tool integrates well with LinkedIn.
Source: Sociabble
Who is this for?
- Large brands that want to expand their social selling success on LinkedIn.
- Businesses that need an enterprise-level employee communication platform and advocacy tools.
Pricing: Sociabble doesn’t have a pricing or package landing page, so you’ll need to contact them for a custom quote.
SMM star rating: (3.5/5)
Key features:
- Contextual content generation: Sociabble’s AI content generator takes a bunch of factors into account when creating social media captions. It’ll consider the context, user profiles, compliance guidelines, and your brand tone. So, if I’m managing a lot of advocacy efforts with hundreds of participants, I don’t have to micro-manage what they share if they use Sociabble’s AI to write it.
- LinkedIn partnership: Sociabble’s LinkedIn API and partnership make it one of the best advocacy options for B2B businesses. For example, you can post and engage with LI content directly on the Sociabble app.
- Lead generation tracking: Sociabble is great for social selling. That carries through in its analytics, where you can track leads generated from your advocacy program. You can even use UTM tags to see which of your brand ambassadors is the lead-gen champion!
What’s lacking/missing?
- There doesn’t seem to be a way to tag personal or business LinkedIn accounts on posts you create in Sociabble.
Customer review:
Source: G2
What are the best employee advocacy tools for small teams?
These stand-alone employee advocacy tools can elevate your program without stressing smaller marketing budgets (even if they aren’t exactly “cheap”).
6. Clearview Social
Clearview Social is an easy-to-use advocacy program that scales with you. It has an entry plan that comes in at about half the price of other dedicated employee advocacy software.
That said, Hootsuite’s social media management plans with advocacy tools are still less expensive. But if you want a stand-alone advocacy platform to compete with the big guys, I’d give Clearview a look.
Source: Clearview Social
Who is this for?
- Smaller businesses with fewer than 50 employee advocates will find Clearview more accessible than some of the more expensive options on this list.
Pricing: Plans start at $425 per month for one admin, three social accounts, and up to 50 employee advocates.
SMM star rating: (4/5)
Key features:
- Content discovery options: Clearview gives you several ways to curate content for your team to share. There’s a Chrome extension that allows users to grab what they like from the web. Integrated Google Alerts and RSS feeds continually send new content your way. And there’s a suggested content feature your employees can use to suggest content to the marketing team.
- Earned Media Value metric: It can be difficult to quantify the effects of PR and brand awareness. That’s why this platform’s Earned Media Value (EMV) metric jumped out at me. EMV calculates what it would cost to get the same amount of social media reach as your employee advocacy posts. That’s a quantifiable benefit you can include in monthly reports.
What’s lacking/missing?
- Like other employee advocacy tools, Clearview Social doesn’t let you tag people and businesses in content you publish from the platform.
Customer review:
Source: G2
7. SocialToaster
SocialToaster is an employee advocacy platform that includes a handful of standard features you typically see in other advocacy tools. However, it has a particular focus on gamification and rewards, which makes it an interesting choice for teams who want to ramp advocacy adoption in a hurry.
Plus, SocialToaster has a pricing tier that’s more palatable for smaller teams.
Source: SocialToaster
Who is this for?
- Smaller brands that want to get into the advocacy game.
- Any sized business that wants to use incentives to get lots of internal (and even external) influencers sharing their content.
Pricing: The Bronze tier costs $450 per month and lets you have three admins and 200 users.
SMM star rating: (3/5)
Key features:
- ContentToaster: This is an AI content curator. It continually reviews your digital assets (blog posts, white papers, etc.) and your advocates’ engagement. Then, it automatically sends content to each employer brand advocate that they’re more likely to engage with and share.
- Advocate rewards: Most advocacy platforms have some type of gamification feature. What’s interesting here is how SocialToaster lets you add and promote actual rewards (prizes, VIP experiences, etc.). That’ll motivate more employees to get involved. It also makes it possible to create a brand fan advocacy program where you incentivize customers to join and share your brand content.
What’s lacking/missing?
- You don’t get the same level of scheduling features on SocialToaster as you do on other platforms.
Customer review:
Source: G2
What are the best employee advocacy tools for agencies?
There aren’t any employee advocacy tools geared solely toward marketing agencies. But some do have features, like white-label reporting, that make them a fit for reselling an advocacy program.
8. GaggleAMP
GaggleAMP is also a stand-alone employee advocacy platform with all the typical features like one-click sharing and analytics. It stands out by offering tools that help each employee create unique — but on-brand — content, and because it’s one of the easiest tools to learn and use.
I could have placed this tool in the “Large teams” group since GaggleAMP is designed for individual brand use. But it also has some interesting managed services training and features that help agencies offer it as a product to their clients.
Source: GaggleAMP
Who is this for:
- Agencies looking to add employee advocacy as a sellable line item.
- Marketing teams who want a diverse set of voices sharing a singular brand message.
Pricing: GaggleAMP pricing starts at $8,800 per year for up to 100 members.
SMM star rating: (4/5)
Key features:
- AI-powered Paraphrase: Gaggle’s Paraphrase feature lets each employee reword a personalized version of a caption based on a core brand message. It helps advocates write a unique post while staying on brand.
- Agency certification: GaggleAMP has a whole training and certification program for agencies. You’ll learn how to launch and run an advocacy program, how to package it with other services, and get some sales messaging to help you sell it.
What’s lacking/missing?
- GaggleAMP is easy to use, but there’s a lot to it, which can feel overwhelming at first.
- It would be cool if employees could get multiple AI post options to choose from.
Customer review:
Source: G2
How to optimize employee advocacy tools for better engagement [expert tips]
I’ve asked two experts for tips on getting the most out of your employee advocacy tool. Kim Snow is the Head of Demand Generation at TeamOhana. And Laura Moss is an experienced Content Marketer who’s worked with a variety of large and small brands.
Here are their best secrets to get more employees hyped to be active ambassadors of your brand.
1. Explain the “why” behind employee advocacy
Your employees aren’t sitting around thinking about brand awareness and content reach. But their networks on LinkedIn and Facebook would be perfect for your message. Give them a little context into how their advocacy helps them and the organization.
“Many employees, especially those outside of sales or marketing, may not immediately see the value of engaging with company content on social media,” Snow shares.
“It’s essential to communicate how even simple actions such as a like, comment, or reshare can significantly expand the reach and visibility of the company’s message,” she adds.
“When employees understand the tangible impact of their engagement, they are more likely to feel motivated and invested in contributing.”
This is where all of those gamification and ROI reporting features come in handy. Don’t just report those numbers; report them laterally to other team members. Show them the real value of posting an article on their LinkedIn feed.
2. Remove friction from the process
Want your advocacy program to really take off? Avoid complexity.
“Make it as easy as possible for employees to participate,” Snow says. “Share direct links to the posts you want them to engage with, clearly outline what action you’re requesting (e.g., like, comment, or share), and provide a suggested timeframe for completion.”
Most employee advocacy tools offer one-click publishing and scheduling to help. Leverage those features and think of other ways to make sharing content super simple.
“By removing guesswork and minimizing effort, you increase the likelihood of consistent engagement,” Snow says.
3. Secure executive buy-in
“Employee advocacy success starts at the top,” says Moss.
“Get leadership involved,” she explains. “Your C-suite should be active on social for a variety of reasons: they have a built-in following, they’re the face of the company, etc. But they also set an example for the rest of the company.”
Snow agrees. “Secure executive support early on and ask them to help reinforce engagement efforts with their teams,” she says. “It’s far easier to encourage peer participation when it’s modeled from the top.”
Most leaders want to understand the impact of a program before they support it. Start your pitch with the expected results, back it up with examples, and then lay out how it’ll work.
4. Identify existing advocates
You don’t need to start from scratch. It’s likely that some of your employees are already talking about your business.
“According to Weber Shandwick, 50% of employees who use social media are already posting about their companies there,” Moss points out. “Find these people, whether they’re in marketing or engineering, and empower them to lead the way for the rest of your employees.”
One good way to start is to check the activity on your brand’s LinkedIn account. Scroll through the reposts and company mentions to find employee posts.
This is also a great time to fire up your social listening tools. Make note of brand and product mentions from employees, then reach out to help them operationalize their advocacy.
And, of course, celebrate it with the team to get more people excited about joining.
FAQ: Employee advocacy tools
What are the best employee advocacy tools for large enterprises with global teams?
The best employee advocacy tools for large enterprises with global teams include Hootsuite Amplify, Sprinklr, Haiilo, and Sociabble.
Hootsuite Amplify, in particular, offers unmatched collaboration tools, built-in approval processes and controls, Slack and Microsoft Teams integrations, and gamification features.
How do employee advocacy platforms compare to social media management tools like Hootsuite?
Employee advocacy platforms focus on helping employees share approved content, while social media management tools focus on brand-owned accounts. A tool like Hootsuite supports both, helping you manage, boost, and track all of your social engagement in one place.
What features should enterprises look for in an employee advocacy tool in 2026?
In 2026, enterprises should look for an employee advocacy tool that includes AI content support, advanced analytics, strong security controls, and collaboration features. A platform like Hootsuite includes all of these, along with integrations for workplace tools like Slack.
Together, these features help teams save time, stay secure, and work better together.
How do employee advocacy tools increase organic reach and employee engagement?
Employee advocacy tools increase organic reach and employee engagement by making it easy for employees to share content with their own networks. This type of content sharing feels more authentic than brand posts alone and often performs better across social networks.
Save time managing your social media presence with Hootsuite. Publish and schedule posts, find relevant conversions, engage your audience, measure results, and more — all from one dashboard. Try it free today.
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