Owning a pool franchise gives you a way to provide a valuable service to the community. People across the country have pools, so pool franchises have a large clientele, but you have to know how to reach those potential clients so they can discover your pool business. Using these seven social media strategies helps you attract new clients that make your business thrive.
1- Tailor Content to Fit Each Specific Platform
Facebook, TikTok, and Instagram all have different requirements for posts and business profiles. You’ll also find that the people using these platforms have preferences for the times they view content. Making sure to align your content to fit the platform helps boost engagement rates.
2- Offer Educational Pool Care and Safety Tips
Many people are first-time pool owners who are searching for answers to their questions. Starting with educational content helps to answer people’s questions while demonstrating your franchise’s ability to be an authority on the subject.
3- Use Visual Content to Showcase Your Company’s Work
Pool technicians often generate results that seem like magic to homeowners. Use high-quality photos and videos to show how a recent service transformed a pool from an algae-filled health hazard to an oasis with crystal clear water. People love seeing beautiful aquatic videos, and you’ll attract more customers by highlighting how your pool franchise generates results.
4- Encourage Positive Reviews and Testimonials
It won’t take long to begin collecting a long list of satisfied clients. When someone compliments your pool franchise services, invite them to leave a review. You can also encourage user-generated content by asking people to post photos of completed projects.
5- Explore Paid Social Media Ads with Geo-Targeting
Sometimes, paying for ads pays off. Social media platforms offer paid advertising that can get your franchise’s marketing videos to a wider audience. Since you can also use geo-targeting to get the ads in front of people in your area, this method works well for small business owners like pool franchise companies.
6- Plan Exciting Contests and Giveaways to Increase Engagement
People love participating in contests, and your company can get people to visit your business profile and share posts by encouraging them to join the fun. A pool franchise contest might involve offering a free or discounted service. Or, you could give away pool-related merchandise such as an oversized float.
7- Continue to Track Data and Adapt Your Strategies Over Time
Social media marketing is a constantly changing field. A post that works well in the summertime might not land like you’d hoped in the winter. Meanwhile, new pool owners may be your main target audience in the first few months. Later, you may need to adjust your strategy for higher customer retention as your franchise business grows. Tracking and analyzing data helps each post generate your intended response.
Pool franchise companies have a high rate of success in communities that need people to help them keep their swimming areas clean and safe. Using social media to leverage your brand helps to generate more interest in your company. Once the word is out about your brand’s effective pool services, keep the momentum going with regular social media updates that build your company’s following and client list.
