Meta wants creative diversification to get the best results with Andromeda. You could create a diverse set of visuals using different formats and craft text for different personas. And that could be a lot of work.
But there are three other methods that take no effort at all. While you shouldn’t blindly accept them all, you also shouldn’t reflexively reject them. They’re opportunities to diversify your creative.
1. Meta’s AI-generated images and backgrounds.
I know, the completely new versions are generally pretty bad. But they do seem to be improving.
Even if you reject the completely new images inspired by your original, the AI-generated backgrounds are low risk.
When selected, these are added as options in addition to your original creative.
I’ve found that these tend to do just as well as the originals, if not better. You can find that information with breakdowns.
2. Related media.
When creating an ad that promotes something you’ve promoted before, you can select from related media.
These are images and videos that you’ve previously used to promote that same product. This is where you can leverage previous images and videos that did well while trying to inject some freshness with new ads.
When selected, you can see how related media performs with breakdowns.
3. Advantage+ Creative enhancements.
Some of these enhancements are drastic, and others are more subtle.
While Meta’s reputation here isn’t great, these enhancements have improved over the years. Even if you’re not adventurous, you should at least accept the simpler enhancements.
Diversify Where Possible
All of these are easy, and they only require that you select or turn them on. In each case, you can generate versions of your ads that contribute to creative diversification.
It requires a lot of work to produce the additional images and videos to satisfy creative diversification. But if you aren’t doing those things, you should lean into these at a minimum.
