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What happened at Yotpo? As per Yotpo’s announcement on August 5, 2025, it will sunset the native Yotpo SMS and email products by December 31, 2025. The company is shifting focus back to its strengths in Reviews and Loyalty. For many brands, this means searching for and migrating to Yotpo alternatives, which is what we’ll cover in this article.
But first, why is this happening?
Why is Yotpo Retiring SMS and Email?
In essence, Yotpo is moving away from a single, all-in-one platform approach to a more focused, point solution model. While this change is disruptive for many of its customers, it is framed as a long-term strategy to accelerate product development and deliver a more powerful, focused product suite.
If you are still running automations like abandoned cart reminders, welcome journeys, or loyalty-triggered campaigns inside Yotpo, those flows will stop firing after the cutoff date. Historical access may also become limited.
The timing matters.
Q4 is peak season for most Retail and Ecommerce brands, and delaying migration until the last minute risks losing revenue right when customer activity is highest. At this point, migration is not optional. The only real decision is whether to scramble or prepare.
When a Tool You Depend On Disappears: What It Means for You
On the surface, the story sounds simple: move Yotpo SMS and email to another platform. But the ripple effects are much bigger.
First, your customer experience is on the line. According to Litmus, customer engagement emails, promotional emails, and newsletters drive the highest email marketing ROI. If 35% of companies see $10-$36 for every $1 spent, even a short gap in those campaigns means measurable lost sales. Customers also notice when expected reminders and updates stop arriving, which chips away at trust.
Second, your team will feel the strain. Yotpo migration to a new email and SMS marketing platform involves exporting and cleaning lists, mapping consent data, rebuilding automations, warming new domains, and porting SMS numbers. Without structured support, this workload quickly overwhelms lifecycle or CRM teams that are already responsible for hitting growth goals.
Ultimately, this is a strategic fork in the road (one that forces a choice between a quick patch and a foundational rethinking of customer engagement).
Regardless of the path chosen, it’s crucial to confront the hard realities of executing a migration, as it’s rarely as simple as exporting a CSV and importing it into one of the top alternatives.
These realities can either safeguard your business or put it at risk.
The Hard Realities of Executing a Migration from Yotpo: 4 Steps to Consider
Migration from Yotpo (or any technology, really) typically comes with a series of tasks that may not be for the faint of heart. Below is a high-level rundown on a couple of the steps your team will need to consider and plan for.
- Number porting: SMS numbers require carrier approval. Moving short codes or toll-free numbers usually takes 2–4 weeks. Without planning, you risk being unable to send SMS during critical campaigns.
- Deliverability warm-up: New email providers start without a sender reputation. If you blast your full list immediately, inbox providers may flag you as spam. The only way to protect deliverability is a gradual warm-up, starting with highly engaged segments and scaling volume week by week.
- Dual-running systems: It feels safer to run Yotpo and your new tool side by side. In practice, unsubscribes and bounces rarely sync perfectly, which can lead to duplicate sends or messages going to opted-out customers. That damages trust and exposes compliance risk.
- Rebuilding campaigns: Lists, segments, and consent records can transfer cleanly with the right process. But flows, templates, and forms rarely migrate one-to-one. Each automation needs to be rebuilt and QA’d to ensure customers do not fall through the cracks.
Overlooking any of these steps has consequences. Get them right, and your migration feels invisible to customers. Get them wrong, and you risk spam complaints, broken journeys, and lost revenue.
So how can you ensure that your migration is a success? This all comes down to selecting a Yotpo competitor that not only has the capabilities you need, but that also offers robust migration support.
What a Good Yotpo Alternative Looks Like: 4 Key Attributes
Choosing a new customer engagement platform is a big deal, but the real secret to a smooth transition lies in the migration partner you select. They’re not just moving data; they’re safeguarding your business.
Here’s what to look for in a partner that will make your migration a success (not a headache).
1. They protect your data
Your customer data (every consent, every segment, and every suppression list) is one of your most valuable assets. It’s the engine that powers your marketing. A good migration partner understands this and treats it like gold.
They don’t just “move” the data; they meticulously transfer it, ensuring every single detail is perfectly replicated. This isn’t just about avoiding a technical glitch; it’s about protecting your brand’s reputation and maintaining legal compliance.
One wrong move could lead to sending messages to customers who opted out, damaging your deliverability and possibly earning you a hefty fine. Think of it as a digital DNA transfer: it needs to be flawless to keep your marketing campaigns healthy and your customers happy.
2. They minimize disruption
In industries like Ecommerce, every moment of downtime translates into lost sales.
A strong migration partner acts like a seasoned stage manager for your business. They plan the cutover with surgical precision, working behind the scenes to ensure your high-performing automations (like welcome series or abandoned cart flows) never miss a beat.
They’ll test new flows in parallel, running them alongside your old ones to guarantee a smooth transition. This is about making the switch so effortless that your customers never even notice it happened. Your revenue streams stay consistent, and your team can focus on what they do best: growing your business, not troubleshooting a broken system.
3. They scale with your business
Your business isn’t static, and your new platform shouldn’t be either. Migrating millions of customer records or handling high-volume campaigns requires more than a simple data dump.
A robust migration partner has the infrastructure and expertise to handle enterprise-level scale. Without this, you’re setting yourself up for failure: syncs will stall, sends will be throttled, and critical campaigns could break mid-flight.
They build a foundation that can not only handle your current needs but also grow with you, ensuring that as you expand your customer base and increase your send volume, your marketing technology keeps pace.
4. They invest beyond go-live
The migration is just the first step. The first 90 days post-launch are the most critical period for ensuring success. A great partner knows this and doesn’t disappear once the switch is flipped.
They stay engaged, meticulously monitoring your deliverability to ensure your emails land in the inbox, not the spam folder. They’ll help you fine-tune your new flows and provide ongoing support to your team, answering questions and optimizing performance.
This commitment signals that they’re not just selling you a service; they’re investing in your long-term success, ensuring your new platform delivers not just technically, but also delivers tangible results.
Comparing the Top 3 Yotpo Alternatives
When considering a move from Yotpo to a competing platform, you have three primary options. Each of these Yotpo alternatives solves a different problem, but each comes with tradeoffs.
1. Klaviyo
What it offers: An email-first platform with strong Shopify integration and a migration app that syncs Yotpo profiles, segments, and consent data.
What happens: After migrating from Yotpo, Klaviyo will help you get back up on email quickly, with SMS layered in. But when you want to expand into channels like push, in-app, or WhatsApp, you will need additional vendors. That means stitching data together, syncing lists across systems, and reconciling attribution manually.
2. Attentive
What it offers: Attentive is one of the top alternatives to Yotpo because it’s an SMS-first platform officially endorsed by Yotpo, with white-glove migration and loyalty and review integrations.
What happens: You will have a strong SMS program and a functional email option. But like Klaviyo, adding other channels later requires bolt-ons. Over time, this leads to silos, duplicate sends, and a fragmented view of your customers.
3. MoEngage
What it offers: MoEngage is a true omnichannel marketing platform that unifies email, SMS, push, in-app, WhatsApp, and web in one place. Data is centralized, journeys are connected, and campaigns adapt in real time. Built with predictive AI and enterprise-ready infrastructure.
What happens: Instead of juggling vendors, you run everything from one platform. Journeys span every channel, and data updates instantly, so customers only get relevant messages. You avoid the cycle of stitching systems together or migrating again when your needs grow.
The takeaway?
Klaviyo and Attentive solve the immediate problem of keeping email and SMS alive. But they limit your ability to deliver a connected customer journey. MoEngage turns this forced migration into a chance to build an engagement foundation that scales with your business.
Check out these MoEngage migration success stories to learn more from customers who have done this before.
How MoEngage is Helping Yotpo Customers Migrate
One thing to note is that MoEngage has built a migration program designed specifically for Yotpo customers who need to migrate from Yotpo to MoEngage.
- Yotpo integrations: Yotpo Reviews and Loyalty are not being retired. MoEngage integrates with both, so you can keep using reviews, ratings, and loyalty data to personalize campaigns while moving email and SMS into a stronger platform.
- Contract-match pricing: We will match your current Yotpo contract value for 18 months. For customers comparing against Klaviyo or Attentive, we also offer 12-month matches.
- White-glove migration service: Our migration team handles the heavy lifting: moving customer data, suppression lists, and segments with fidelity, rebuilding flows, managing SMS number porting, and overseeing domain warm-up.
- Fast timelines: Most migrations are completed in 4–6 weeks, minimizing disruption and protecting revenue continuity.
- Enterprise-ready foundation: Once live, you are on a platform designed for growth: predictive AI, true omnichannel coverage, and infrastructure that processes more than 1.5 trillion data points monthly.
Ultimately, MoEngage does not just move you off Yotpo. It prepares you for the next stage of your customer engagement strategy, unlike other Yotpo alternatives.
Choosing an Alternative to Yotpo: Closing Thoughts
Sure, Yotpo SMS and email are being shut down. But migrating from this platform to any of the Yotpo alternatives is easier said than done.
Remember that fork in the road we alluded to earlier.
One path is a patch: another two-channel vendor, more silos, and another migration when you outgrow it. It feels safe, but it leaves you playing catch-up, always reacting to gaps instead of shaping customer experiences.
The other path requires more thought, but it points forward. You unify your channels, centralize your data, and run your journeys from one platform. It requires planning, but it frees your team from constant fixes and gives customers seamless experiences.
At this point, it should be clear that migration is unavoidable. But whether it keeps you on your back foot, or sets you up to lead the next stage of customer engagement, is entirely your choice.
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