If newsletters have a million fans, then I am one of them. If newsletters have only one fan, then that is me. If newsletters have no fans, I am no longer on earth.
Drama aside, email newsletters are such a fascinating medium because they come in so many shapes and sizes. With the right combination, you get a wide range of experts in your inbox periodically, sharing news, insights, and advice.
There are a ton of great newsletters to choose from – almost too many. So for this list, we focused on newsletters relevant to our audience of social media managers, creators, and small businesses. With the newsletters on this list, you can stay on top of all things social media and learn from amazing experts.
Newsletters to get the latest news
Marketing Brew by Morning Brew
The Morning Brew offers a wide range of newsletters, but brands and creators may find the most use of the Marketing Brew, which details the latest in the industry. It’s also a great source of links for social media publishing across different topics.
The Weekly Scroll by Buffer
We gave the Buffer newsletter a revamp late last year with a fresh new look and name, but all the same great content. In each issue, you get one deep dive into a topic from the blog, plus all the latest updates from our blog and the broader world of social media.
Geekout by Matt Navarra
Matt Navarra is a social media personality with his fingers on the pulse of everything happening in social media. His newsletter is a great way to keep up with the constant changes in the space. He also has a WhatsApp Group where members can get updates as they happen without having to wait for the newsletter to be published.
Recode by Vox
Recode by Vox explores everything happening in the digital space and is great for getting detailed reporting on the evolutions in the companies and industries we rely on for the Internet to be a safe space.
Newsletters for trend-watching
TheFutureParty
TheFutureParty is a newsletter that tracks news and trends in business, entertainment, and culture through the lens of tech and social media.
Trends by The Hustle
Trends is a newsletter aggregating top trends in an easy-to-digest email you can work through in less than five minutes. The platform also offers its newsletters in video and audio format through YouTube and a podcast.
Link in Bio by Rachel Karten
Rachel Karten is a social media consultant with an extensive portfolio and years of experience. She brings that experience and the connections she’s built to Link in Bio, making it the ultimate resource for social media managers and a great source of content inspiration.
Future Social by Jack Appleby
Social media expert and Social Proof interviewee Jack Appleby publishes a weekly newsletter covering the latest in social media strategy, the creator economy & more.
Creator Science by Jay Clouse
This newsletter by Jay Clouse is full of great advice for creators, as Jay focuses on sharing the results of his experiments, expert interviews, and actionable advice every week.
ICYMI by Lia Haberman
Social media consultant and expert Lia Haberman puts together everything you could possibly need to know about what’s going on in social media, from the companies to individual creators.
The Publish Press
The newsletter arm of Colin and Samir’s media company talks about what’s happening around and among content creators, as well as why it matters.
Lindsey Gamble
Lindsey Gamble’s self-titled newsletter takes the top news from the creator economy and adds context and expert insights to make the news more relevant and actionable.
Newsletters to improve your work or business
Zero to Marketing
Every month, Andrea Bosoni picks a start-up to share what he calls “a short case study explaining exactly how I’d grow it.” It’s a must-read for growth marketers, and packed with reasoning and tips you could apply to your own brand.
The Tilt
The Tilt is a great resource for growing content creators, and its newsletter offers great zero-click content from a wide range of experts. It focuses on helping creators grow as entrepreneurs who don’t rely on social media platforms.
Creator Wizard
Ever wondered about the business of being a creator? Justin Moore’s on a mission to demystify what it takes to create a sustainable business out of content creation with Creator Wizard. This newsletter is great for getting ideas, advice, and actionable steps for monetizing your content.
Passionfruit
Passionfruit is a well-rounded resource featuring advice from up-and-coming creators and the internet’s most seasoned business leaders. It’s a great resource for creators navigating the creator economy.
Newsletters for endless inspiration
Growth in Reverse
Chenell Basilio’s brainchild is a well of inspiration for your next big idea. She breaks down how top creators built their brands, diving into everything from a tweet mentioning the idea off-hand to where they are now.
Every
A unique entry to this list, Every offers a bundle of newsletters, most of which you pay to read in full. However, it’s worth it, as experts (including Fadeke Adegbuyi) break down everything from the creator economy to tech startups.
Why We Buy
Katelyn Bourgoin, aka “The Customer Whisperer” puts together Why We Buy to make learning buyer psychology and its application to marketing fun. Each issue will always make you the smartest person in the room.
Which newsletters are your favorites?
I hope I’ve hit on a few of your favorites in the list here and given you some good ideas on possible new ones to grab!
Which newsletters do you subscribe to? Which are your favorites? Which ones have you found most helpful with finding content to read and share?
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