Since its launch in July 2023, Threads has gone from Meta’s “what if” project to one of the most talked-about social media platforms in the world.
What started as an alternative to Twitter/X has found its own rhythm. It now attracts millions of active users, sparks cultural moments, and gives both creators and brands another space to join the conversations that matter most — no matter how niche.
In fact, thanks to its growing popularity and the allure of uncharted territory, I’ve kick-started a project to grow to 1,000 followers on the platform by December 2025.
Now, you may be wondering — why is Threads so buzzy? What makes it different from other text-first platforms?
Aside from being tied to some of the biggest apps in the world via Instagram and Facebook, and having a pretty high-profile launch, it’s started developing a unique identity.
More than two years in, the data shows why Threads is so popular — and where it’s headed next.
We’ve pulled together the essential Threads statistics you need to know in 2025 — whether you’re planning your first Threads account, building a brand, or just trying to keep up with what’s working on this still-new platform.
Threads user demographics show a young, slightly male-leaning audience
In the two-plus years since launch, Threads has built an audience that’s both sizeable and distinct from other social media platforms.
The data shows who’s showing up, how often they log in, and what the overall makeup of the platform looks like — from activity levels to age and gender splits.
Threads monthly active users hit 400 million
As of August 2025, Threads has reached 400 million monthly active users, a milestone that cements its place among the world’s leading social media platforms.
That’s remarkable growth considering it only launched in 2023, and it signals that Threads is fast becoming a platform with staying power.
Threads daily active users total 115 million
Threads now has over 115 million daily active users, giving us a clearer picture of its everyday pull.
While it’s still finding its place as a daily habit for many, this core audience shows up regularly, keeping conversations and content flowing.
57.85% of Threads users are male
More than half of Threads users — 57.85%, to be exact — are male.
That’s a notable difference from most social media platforms, which tend to have a more balanced gender split. It’s possible the migration from X/Twitter during Threads’ early days skewed its user base, but the platform’s evolution may see that balance shift over time.
Users aged 25 to 34 make up the largest group
The biggest slice of the Threads audience is aged 25 to 34 (28.75%), followed by 18 to 24-year-olds (20.36%) and 35 to 44-year-olds (19.15%).
This mix puts much of the audience in prime working age, which may help explain why early weekday mornings — before work starts — are peak engagement times on the app. More on exactly when those times are below!
Most followed accounts on Threads are dominated by celebrities
At the top of the leaderboard is Neymar Jr., with 14.5 million followers. His global football fame — and massive Instagram presence — have translated seamlessly to Threads, showing the power of cross-platform fan bases in driving early growth.
Selena Gomez (13.6 million) and Kylie Jenner (11.9 million) take the next spots, underscoring Threads’ close ties to Instagram’s influencer and celebrity culture. For creators, it’s a reminder that audiences often follow the personalities they already know and trust.
From Kim Kardashian (10.5 million) to Jennifer Lopez, Shakira, and MrBeast, the top 10 is almost entirely made up of entertainment, lifestyle, and creator personalities. This concentration reflects Threads’ positioning as a conversation-first platform where personality and cultural relevance are key to growth.
Threads may be the newest member of Meta’s family, but it wasn’t starting from zero. Many of its most active users are already spending time on other social media platforms owned by Meta — and beyond — creating a built-in network effect. This overlap shapes how people use Threads, the kinds of content they engage with, and the opportunities for crossposting across apps.
Instagram and Threads are most closely linked — there are direct links that allow you to hop between platforms, and new users could port over their Instagram followers who have signed up for Threads. So it’s surprising that the overlap between Instagram and Threads is not the biggest one.
70% of daily Threads users also use Facebook
A full 70% of daily Threads users in the U.S. are also active on Facebook — a reminder that Threads isn’t starting from scratch. Instead, it’s building on Meta’s existing audience and ecosystem, making it easy for users to hop between platforms and for brands to run cross-platform campaigns without starting over.
Over half of Threads users also use Instagram
With 51% of Threads users active on Instagram, the link between the two apps is clearly baked into how people use Threads. This crossover gives creators a built-in opportunity to repurpose content, maintain a consistent presence, and grow both audiences at once.
55% of Threads users are also on YouTube
More than half of Threads users (55%) also spend time on YouTube. That kind of cross-platform overlap means many people are already in the habit of consuming content in different formats. This shows that there’s a chance for creators to use Threads for conversation and community, while pointing followers toward longer-form videos elsewhere.
Threads is still finding its place in users’ daily routines
Threads has built an impressive user base, but its usage patterns show it’s still carving out a place in people’s daily routines.
Understanding how often people open the app, how long they spend there, and how those habits compare to other social media platforms can help creators and brands shape content strategies that meet users where they are now, while anticipating where the platform is headed.
The average user spends 34 minutes a month on Threads
Globally, Threads users spend about 34 minutes per month on the app and open it around 20 times. That’s light compared to more established social media platforms, but it shows there’s a baseline habit forming — the kind that can grow quickly if the right features, communities, and conversations take hold.
Threads users open the app on 23.9% of days each month
On average, Threads users open the app on roughly a quarter of the days in a month. This drop-in usage pattern suggests that, for many, Threads is still a “check-in” platform rather than a daily destination. Strategic posting during high-engagement windows could help shift this habit toward more consistent engagement — more on those windows below.
The best times, days, and formats to post on Threads
Knowing who’s on Threads is only half the picture. The other half is understanding when they’re most likely to engage and what makes them stop scrolling.
The platform’s relatively young audience across the age spectrum creates clear peaks in activity, while early performance data points to surprising wins for certain formats.
By combining the right timing to match these user habits and content types that stand out in the feed, creators and brands can make the most of every interaction.
7 a.m. Wednesday is the top posting time
Our analysis shows that Wednesday at 7 a.m. is the sweet spot for median engagement on Threads. Other strong windows are weekday mornings between 7 a.m. and 9 a.m., especially Tuesday through Friday.
It’s a pattern that lines up with the platform’s demographics — a large portion of Threads’ audience is in the 25–34 age range, meaning they’re likely checking in before starting their workday.
An unexpected outlier? 1 a.m. on Sunday ranked among the top five posting times in our dataset. It’s a reminder that, while most engagement happens during predictable windows, testing unusual times can pay off.
Midweek wins for engagement, weekends lag behind
When it comes to days, Wednesday leads for engagement, closely followed by Friday and Thursday.
On the other end, Sunday posts see the lowest interactions, with Saturday not far behind. If you’re batch-scheduling content, it’s worth leaning into midweek publishing and scaling back on weekend posts unless they’re time-sensitive or tied to major events.
Images outperform all other content formats
Even though Threads is positioned as a text-first platform, pictures lead the pack for median engagement — earning 0.6% more engagement than videos, 37% more than posts with links, and 60% more than text posts.
Videos take second place, while link and plain-text posts trail behind. For creators, that means weaving in photos, graphics, or short clips can give even conversation-focused posts a stronger pull in the feed.
Engagement on Threads is steady — and stronger than X
Threads might still be the new kid on the block, but when it comes to engagement, it’s already punching above its weight.
The data shows that while posts on X often grab the headlines for going viral, Threads delivers steadier, higher-quality interactions for the average user.
By looking at both median and average engagement — and how they compare across platforms — we can see why consistency is one of Threads’ biggest strengths.
Median engagement per post has increased to 5
In 2024, a typical Threads post received four engagements. By early 2025, that number climbed to five, signalling a subtle but important shift.
This rise suggests that baseline interaction is growing, even without posts going viral, making Threads a reliable space for consistent audience connection.
Threads posts see a 6.25% median engagement rate
Threads’ median engagement rate sits at 6.25%, compared to 3.6% for X posts — a 73.6% higher interaction rate.
For creators and brands, that’s a clear advantage: audiences on Threads are more likely to engage with what they see, making each post more valuable.
Average engagements tell a different story
While engagement rates favor Threads, the average number of engagements per post is higher on X — 328 for X, 58 for Threads, and 21 for Bluesky.
This gap is largely due to X’s larger audience and occasional viral surges, which pull its average upward despite lower median performance.
Consistency beats virality on Threads
Half of all posts on X, Threads, and Bluesky get four or fewer engagements, but Threads’ growth model is steadier.
Posts deviate by about 628 engagements from the baseline — far less volatile than X — which means creators who post regularly and focus on conversation-driven content can expect more predictable, long-term gains.
What these Threads statistics mean for 2025
With 400 million monthly active users, a steadily climbing engagement rate, and a user base that overlaps heavily with Meta’s other platforms, Threads has moved beyond its “new app” phase and into a more defined role in the social media landscape.
The data shows us that:
- Consistency wins: Threads rewards regular posting and conversation-driven content with predictable growth, unlike X’s volatility.
- Visuals cut through: Even on a text-first platform, images outperform every other format, proving that visual storytelling still matters.
- Timing is strategic: Midweek mornings, especially Wednesdays at 7 a.m., align with when its largest demographic is most active.
Threads is positioning itself as a platform where relationship-building trumps virality. That makes it a powerful space for creators, brands, and communities that value depth over fleeting reach.
You don’t need to chase every trend or post hourly to succeed here — you just need to show up with a clear point of view, embrace the conversations happening in your niche, and adapt as the platform’s culture continues to evolve.
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